American Leather Grows Sales Department with Workman Appointment

American Leather has hired David Workman as VP of Sales. 

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american leather david workman
David Workman has joined American Leather as VP of Sales

David Workman has joined American Leather as Vice President of Sales. In this role, he will support Rico Berrios, also VP of Sales, in managing American Leather’s growing sales territories and building dealer relationships. 

“American Leather has built a reputation for innovation, speed to market and great design, but more importantly, building strong partnerships with our retailers,” said Veronica Schnitzius, President of American Leather. “Adding David to our sales management team will allow us to enhance our retail sales programs and broaden our touchpoints across our retailer channel.”

Workman has built a reputation as a hands-on team leader who consistently drives sales growth for the company’s retail business partners, the company said. With his industry knowledge, organizational style and client-focused approach, his strengths include building strong partnerships and alliances.

Bruce Birnbach, CEO of American Leather Holdings, adds, “David has shown himself to be a results-focused planner with a management style that delivers consistent growth in both U.S. and international markets. He has a broad, competitive knowledge and effective management style that has meant success for his organizations, and we’re thrilled to have him join us.”

Workman joins American Leather from Broyhill Furniture Industries, where he most recently served as President. Responsible for Broyhill’s overall bottom line, he oversaw more than 1,000 employees at three manufacturing and distribution plants as well as all aspects of Operations, Supply Chain, Sales, and Merchandising and Marketing. 

During his tenure as President, Workman implemented a channel-focused sales management structure for the company’s residential, e-commerce, alternative distribution and licensing markets. He also took measures to cultivate a proactive, results-driven culture by establishing clear objectives, measurable goals and performance metrics. These efforts helped transform Broyhill into a profitable organization under the Heritage Home Group umbrella by eliminating excess and obsolete inventory, and targeting the brand’s go-to-market approach with strategic case good product and relevant value price point upholstery in the marketplace. 

“American Leather is uniquely positioned to offer innovative solutions and a strong brand position within the premium home furnishings market,” said Workman. “I am looking forward to working with Rico to further strengthen American Leather’s sales channel and dealer network.”

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