American Lighting Association Free Retail Webinar Available On Demand

Bob Phibbs, the Retail Doctor, shared how lighting retailers can cope with coronavirus-related business closures.

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Bob Phibbs, the Retail Doctor
Bob Phibbs, the Retail Doctor

As part of the American Lighting Association's (ALA) continuing series of free webinars during the COVID-19 pandemic, Bob Phibbs, The Retail Doctor and prior ALA Conference keynote speaker, presented "How to Retail in the Time of COVID-19" on Thursday, March 26, at 11 a.m. CST. The webinar, available free of charge for ALA members, is available on demand. Attendees will earn 1 CLC hour.

Whether your company is struggling to remain open or dealing with closure, this is the time to focus on what is truly important and leave behind things that make us fearful. Phibbs will tell attendees what to do now and how to plan for the future of their business.

This webinar covers a number of things for retailers to consider, including what to do if your store is open, what to do if your store is closed, and how to take care of yourself.

Attendees will come away with three big takeaways:

  • No longer put off addressing technology shortfalls with your POS, online store and WiFi
  • Online will emerge with a bigger share of shopping after the crisis ends
  • Social media will be the main way to talk to your customers

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