Atlanta Market is preparing attendees for its Winter 2022 staging – January 11-18, 2022 – with a new, nearly 300-page edition of its semiannual Atlanta Market Magazine, available now in an interactive version online at AtlantaMarket.com and in print in mailboxes this week.
“The Winter 2022 edition of Atlanta Market Magazine is a taste of the upcoming market,” said Dorothy Belshaw, International Market Centers (IMC) executive vice president, chief customer and marketing officer. “It is a comprehensive market preparation guide augmented with inspirational features and product previews to get buyers in the market mood.”
Trend information is key for the Winter 2022 edition with a series of reports focused on new introductions in home décor, gift, personal care, seasonal/holiday and apparel. Additionally, Atlanta Market taps tastemakers including lifestyle influencers and designers featured in IMC’s signature “Ahead of the Curve” trend program to highlight must-have items and where to find them at market. A round up of last market’s Market Snapshot finalists – including those selected by Adam Glassman of O, the Oprah Magazine – identifies buyer-favorite merchandise.
Atlanta Market Magazine’s business-building content includes social media tips and two retailer interviews. Additionally, it provides a preview of JuniperMarket – new multi-line B2B ecommerce marketplace powered by IMC – in preparation for its January 2022 launch.
Market planning tools in the Winter 2022 edition include lists of new showrooms and temporary exhibitors, floor plans, information about product locations, a market events calendar and tips for new and returning buyers. Online readers have the added benefit of interactive advertisements that allow buyers to contact exhibitors through links embedded in the pages.