ELK Group Celebrates 35 Years

The company, which started as a small European lighting importer, now offers more than 20,000 SKUs spanning many categories.


ELK Group International is celebrating its 35th anniversary.

“Our goal has always been to provide an incentive-rich resource for our valued customers by creating beautiful, functional, whole-home decor solutions designed to suit a wide range of client budgets” said Bradford Smith, ELK Group’s long-time CEO. “We’re very pleased with how far we’ve come in both of those regards, and it has been a great, fun experience for us all.”

There’s reason to celebrate. Buoyed by their award-winning lighting designs and globally influenced home décor collections, ELK Group has grown from a modest importer of European lighting with three employees to an industry-leading single-source provider, boasting more than 20,000 SKUs spanning a variety of complementary lifestyle categories. Each burst of growth brings added competitive benefits for the group’s burgeoning distribution base, which includes furniture and lighting showrooms, designers, luxury resorts, department stores, and specialty home improvement companies across the globe.

“Not only are our products crafted to exceptional standards of quality, innovation, and design, they move rapidly from concept to market, keeping us on trend and stock-right without sacrificing quality or authenticity at any stage” offered James Ashley, ELK Group’s Senior Vice President. “As we grow, ELK customers will continue to gain access to well-followed brand offerings and unique savings opportunities.”

Along with a substantial investment in advanced web and product-to-market integration systems, ELK Group has assembled a diverse portfolio of singularly successful home décor brands to complement their popular ELK Lighting, Dimond Home and Sterling brand offerings, including: Pomeroy, Lazy Susan, Stein World, RyvyR, and Old River Road. In 2017, they added builder-community legend Thomas Lighting – a move which greatly augmented ELK’s offering of indoor-outdoor lighting fixtures designed to appeal to the construction professional. The recent opening of two large distribution centers in the state of Georgia increases the company’s manufacturing footprint to 2 million square feet worldwide, and more than 1000 employees.

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Submitted by Kelly York (not verified) on Wed, 05/23/2018 - 08:41


I'm glad to be part of the team...... Enjoy working with the team. I know they will only get better, always working on making ELK a top brand.