Consumers continue to be focused on improving their health and wellness, and the trend is continuing to propel sales of premium massage chairs, according to Infinity. The brand has been adding new retailers at a brisk clip with the strong margin opportunity and the relatively small footprint the product takes on showroom floors.
“Consumers are committed to having the massage experience in their homes because they understand the value and efficacy of massage as an important approach for better health and wellness. It’s like having a mechanic for the body that offers preventative support and service that helps drives performance,” said Michael Milone, vice president of retail sales and business development. “Consumers who are using chairs daily are seeing a change and a benefit, and the word is spreading. That’s what’s driving sales interest in our products.”
With a footprint of approximately 400-square-feet, sales margins are very attractive to retailers. In addition, Infinity’s strong dealer support program includes a training program, considered as one of the best in the industry, 24/7 retailer and customer support and a vibrant and an informative POP program.
The brand’s training program is robust and educates retail sales associates (RSAs) on how to talk about massage’s therapeutic benefits including de-stressing, improved blood circulation, benefits to the immune system and the ability to experience soothing, therapeutic relaxation in the privacy and safety of their own home. With five full-featured massage chair models in-stock and ready to ship in three-to-five days, retailers can provide quick delivery to consumer’s homes. Chairs can also be drop shipped from any one of Infinity’s four distribution centers located in Pennsylvania, Tennessee, Texas and Oregon so there is no need for retailers to store inventory.
But state-of-the-art robotic features and innovative chair designs bring a new level of excitement to the retail floor. Infinity products are designed and engineered to produce the highest quality chairs that are both durable and customizable.
One of Infinity’s most powerful and popular chairs, the newly upgraded Infinity® IT-8500 Plus attracts a wide variety of consumers and features offering lumbar heat, a body scan sensor system and rejuvenating foot rollers and spinal correction. It is offered in black or brown and is priced at $4,999.
The Genesis Max 4D, offers a 49-inch L-track that reaches from neck to glutes, triple roller Total Sole Reflexology™ foot massage, spinal correction, and decompression stretch, kneading calf mechanism and a four-node traveling back mechanism that delivers shiatsu massage techniques. The chair comes with Bluetooth speakers built into the unit for on-board sound therapy and a programmable wired remote control that can also be managed through an IOS/Android app. It is available in three colors -- gray/black, gray/dark brown and brown/tan and sells at retail for $6,999.
Other models include the Prelude, with its intuitive design and sleek style, offered in black or brown and retails for $2,999. Aura features an L-track that massages from neck to glutes and includes zero gravity positions and lumbar heat, while foot rollers provide a reflexology massage to the feet. It is offered in black, brown or cream and is priced at $3,999. The Smart Chair X3 provides a deep tissue full-body massage that mimics the feel of human hands, Truefit™ Body Scanning technology that customizes the massage for each user and a unique near-flat reclining S-Track massage mechanism. Smart Chair X3 is offered in black and brown and retails for $6,999.
Founded in 2009 in Seabrook, New Hampshire Infinity is a premium massage and wellness chair producer that delivers innovative solutions to promote wellness for all lifestyles with durable, customizable and user-friendly massage products. The company designs, manufacturers and markets premium massage chairs and handheld body massagers and is the number one massage chair seller in the United States.