Hooker Furnishings Chooses ALL3D For Infinitely Customizable 3D Lifestyle Photography

Hooker Furnishings’ new “Commerce & Market” line relies on 3D product and lifestyle imagery, created by ALL3D; subscription plan will save money and provide customized scenes.

04/19/2022
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Hooker Furnishings has signed a subscription contract with ALL3D to create entirely digital imagery for its latest group of home furnishing products, the Commerce & Market Line. This new line, aimed at the next generation of consumers, offers an assortment of trendsetting and globally inspired designs for smaller spaces. 

ALL3D, a technology startup based in San Francisco, with state-of-the-art 3D platform, provided to customers on a subscription basis, will create highly customizable lifelike imagery of furniture and other home products in infinitely customizable room scenes. Customers like Hooker Furnishings can use these digital assets to create marketing and sales materials at a fraction of the cost and time of traditional methods. Working with ALL3D, Hooker Furnishings will be able to keep its imagery new and fresh, and quickly develop new products for the Commerce & Market Brand.

“We’re very excited to be working with a high-tech company like ALL3D to revolutionize how we market and display our products,” said Johne Albanese, Chief Marketing Officer of Hooker Furnishings. “Technology is central to the lives of the next generation of consumers we’re targeting with the Commerce & Market line, and ALL3D provides us with the best way to create high-quality lifestyle imagery quickly and easily.”

“We’re thrilled to add Hooker Furnishings to our growing list of major companies that are using ALL3D to reduce their marketing costs and speed the time to market for new products,” said Amra Tareen, CEO of ALL3D. “By partnering with us on a subscription contract, Hooker Furnishings will have unlimited use of our platform to create new and exciting products and marketing imagery. ALL3D’s platform allow us to tailor imagery to the customer rather than using a canned library of virtual scenes.”

The first Commerce & Market products created using ALL3D’s platform is already on the Hooker Furnishings website. “High-quality 3D lifestyle images in highly customized virtual environments are the future of furniture marketing to different market segments, and we’re looking forward to working with ALL3D to bring our products to life—virtually,” said Albanese.

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