Continuing its focus on expanding its relationships and support of the interior design community, Hooker Furniture and its sister companies, Bradington-Young and Sam Moore Furniture are set to launch HF Design Pro at the October 2018 High Point Market. The professional membership program provides interior designers with exclusive benefits for a low annual fee.
Member-only benefits include participation in exclusive HF Design Pro sales promotions, a host of marketing support materials available with two-day shipping – from catalogs to fabric swatch racks to finish and nail head samples – access to pre-paid shipping programs, as well as discounts on a number of additional marketing and sales aid materials.
“Created exclusively for the interior design community, members gain access to an extensive list of materials and benefits, the value of which far exceeds membership costs,” said Johne Albanese, Vice President of Corporate Marketing for Hooker Furniture. “Designed to help our interior design partners offer turnkey solutions to their clients, this program, combined with our wide selection of on-trend products and custom upholstery capabilities, position us as an excellent resource for the interior design channel.
“Through our extensive research, we know that designers can better serve their clients by having these types of materials on-hand in their studios, offices and showrooms,” he continued. “Our number one goal is to make their jobs easier and with no minimum order requirements to join the program or to become an interior design customer, this opportunity represents an incredible value for our design partners.”
To qualify for HF Design Pro membership, interior design customers must be approved to carry all Hooker Furniture product lines. Customers interested in joining are encouraged to visit the Hooker Furniture showroom located at IHFC, C-1058 at the fall High Point Market or sign up through their local sales representative.
In addition to HF Design Pro, the company is planning additional strategic initiatives in the coming months to further promote its position in the marketplace as a premier furniture resource for the interior design community.
