Jaipur Living Announces New Performance Rug and Pillow Lines With Nikki Chu

Her Groove outdoor pillow line features contemporary patterns while the Rhythmik performance rug collection highlights bold color.

01/23/2020
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Nikki Chu headshot

Global rug and textiles furnishings company Jaipur Living announced it is including two dynamic new performance lines in its winter introductions from licensing partner Nikki Chu. 

Groove by Nikki Chu is all about contemporary pattern play. Chu says she loves how this collection gave her the opportunity to design outdoor pillows that go beyond existing patterns and colors.

“This is a designer’s dream,” the celebrity lifestyle expert said. “To be able to design an outdoor collection you could easily find inside someone’s home – pillows that coordinate with rugs to create this beautiful lifestyle outdoors – that’s really exciting!”

GRN03 Groove by Nikki Chu

Groove pillows boasts another feature that sets these pillows apart in outdoor spaces: texture. “They look like they are kilims! To be able to find them in a performance fabric that feels like this and looks like this is amazing.”

Chu says her collections are “all about having global influence. Patterns and textures that you would find in different parts of the world – Africa, Morocco or Indonesia.” In addition, her performance rug collection Rhythmik by Nikki Chu features something fresh – color.

RHN06 Rhythmik by Nikki Chu

“Most of my line is monochromatic, black and white, or neutral. So, what’s exciting for me as a designer is to bring a bit of color – still with my style – but with these traditional and classic global patterns that have been simplified and put into contemporary color palettes.”

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