Las Vegas Market has published the Winter 2023 edition of its Preview planning guide as a nearly-200-page print magazine and interactive digital flipbook in the lead up to the January 29- February 2, 2023, buying event at World Market Center Las Vegas. Original content includes trend information, profiles of gift and design thought leaders, business advice, marketing planning information and more.
“The Winter 2023 Preview is an actionable planning guide for the cross-category sourcing only found at Las Vegas Market,” said Dorothy Belshaw, International Market Centers (IMC) Executive Vice President, Chief Customer and Marketing Officer. “Compelling product images and comprehensive market information help buyers develop a market strategy while business-building advice from industry leaders helps them plan for success in 2023.”
Trending product is a major element of the Winter 2023 Preview. New introductions are showcased in 12 pictorials highlighting the best of market across gift, home décor and furniture. For online readers, the spreads come to life by linking to videos and additional information about the categories. Examples of FIRST LOOK West trends Amplify, Nuance and Venture are featured as preparation for the proprietary trend program’s webinar, at-market presentation and display. Buyers’ favorite product from the Summer 2022 Las Vegas Market is showcased in a feature of Market Snapshot finalists.
Five stories about tastemakers and thought leaders prepare buyers for what they will see and experience at market are also included. Editors from LUXE Magazine share what they love about Las Vegas Market in “Design Matters.” Lifestyle showroom principal Stephen Young is profiled in “Crafting a Destination Showroom Experience” as he opens his first Las Vegas Market showroom in Winter 2023. Designer Alex Woogman gives insights into his design ethos in “In Search of Purposeful Luxury” ahead of his market tour. WhizBang Retail Training Founder Bob Negan explores building relationships with customers in “Love Your Customers… and the Money Will Follow” as preparation for his two at-market sessions. Five of the Winter 2023 Market Pros are profiled before they take over the Las Vegas Market and Las Vegas Design Center (LVDC) social media pages.
Two articles explore best practices. Retailers Corey O’Loughlin and Nina Vitalino of Prep Obsessed in Florida explain how they use text messages to reach customers in “LMK If This Works.” A pictorial of Winners of the 2022 ANDYZ Awards showcase the best interior designs in the West.
Practical Market planning tools in the Las Vegas Market Preview include primers on key destinations like the LVDC and temporary exhibits in the Expo and B2 plus the “Who, What, When, Where and Why” of Las Vegas Market, market information, an events calendar, a buying group listing and an exhibitor list. Additionally, a feature on IMC’s JuniperMarket, “Score Your -Core Anytime,” explores how to search for décor on the online marketplace. The Las Vegas Market Preview is just one of the many Las Vegas Market planning tools which includes the Las Vegas Market App, Market Resource Guide, Pocket Guide, EXPLORE – The Gift & Home Temporaries Magazine and the Las Vegas Market website.
The online version of the Winter 2022 Las Vegas Market Preview is at https://www.angstromcreative.com/digital/flipbooks/imc/lv/2023/winterpreview/#p=1