In Episode 10 of Lighting the Way, Managing Editor Amy McIntosh spoke with Elizabeth Round, Marketing Manager for Village Home Stores, located in Geneseo, IL, about what their experience has been like eight months into the COVID-19 pandemic. As the situation in Illinois continues to escalate, Round shared what their showroom has done to keep their staff and customers safe, and how their proximity to another state’s border impacts their work. She also offers some insight into what other showrooms can do from a marketing perspective to stay in front of customers at this time.
About the Podcast:
Lighting the Way is a podcast from the editors of Furniture, Lighting & Decor magazine, spotlighting the latest innovations in lighting design and technology. Join us twice a month for interviews with lighting industry experts to learn how the industry is moving forward.