Lighting the Way: Episode 22 - Training the Consumer to Understand the Importance of Lighting

In this episode, we share a panel discussion about educating the consumer about the changing role lighting is playing in the home. 

Lighting the Way

In this episode, Managing Editor Amy McIntosh is joined by Terry McGowan, American Lighting Association; Sherry Lee, Rise & Design Home; and David Nestor, Urban Lights for an insightful panel discussion about how the COVID-19 pandemic has changed the way we use, and therefore, need to light the consumer’s home. Panelists discussed the latest technological advances that make creating the proper lighting atmosphere easy and how to explain those to the consumer. They also shared insight into how designers, retailers and manufacturers can work together to navigate the "new normal" as it relates to lighting in the home, and see what's in store for the future of lighting technology.

This episode is sponsored by Dallas Market Center.

About the Podcast:

Lighting the Way is a podcast from the editors of Furniture, Lighting & Decor magazine, spotlighting the latest innovations in lighting design and technology. Join us twice a month for interviews with lighting industry experts to learn how the industry is moving forward.

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