Lighting the Way: ICYMI - Educating the Customer at the Retail Level

In this episode, we talk with 2020 Showroom of the Year Award winner NorthWest Lighting and Accents about how they prioritize customer education in their merchandising.

Lighting the Way

In this episode, Managing Editor Amy McIntosh talks with Thomas Reindl, Division Manager of Lighting, Interiors and Building Technology for NorthWest Lighting and Accents in Mount Prospect, IL. As a 2020 Showroom of the Year Award winner, this showroom prioritizes customer education in its merchandising. Lighting retailers are selling experiences, Reindl says, and he explains how his showroom accomplishes that. Plus, find out how NorthWest Lighting and Accents has fared throughout the COVID-19 crisis. 

Listen to the full episode below, or subscribe on Apple PodcastsGoogle Podcasts, or Spotify!


About the Podcast:

Lighting the Way is a podcast from the editors of Furniture, Lighting & Decor magazine, spotlighting the latest innovations in lighting design and technology. Join us twice a month for interviews with lighting industry experts to learn how the industry is moving forward.

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