Luxury Products Group has announced that Leigha Lugo has been named Director of Marketing and will help build on LPG’s legacy of creating value for its members and suppliers.
Lugo is the former Senior Marketing Manager for Dallas Market Center. She brings a wealth of knowledge on the lighting segment of the business, having been involved in the retail development and coordination of Lightovation.
Executive Director of LPG Jeff MacDowell is thrilled with the new addition to the team. “Strategically, Leigha is the perfect fit. She has extensive knowledge of marketing, sales and events. LPG is committed to making the experience of our member showrooms memorable, and Leigha has the talent, skill and enthusiasm needed to be successful in this role.”
In her career at Dallas Market Center, Lugo was responsible for buyer communications and exhibitor promotion by designing strategic email campaigns, social media content, and creative print and digital advertisements. She also expanded the market's buyer base, by leading programs such as the Luminary and Light Star programs and executing the Annual Showroom of the Year Awards for lighting retailers.
On joining LPG, “I am grateful to be welcomed in by the Luxury Products Group team at such a thriving time. Having the opportunity to expand my knowledge of the Kitchen & Bath industry while offering my expertise in lighting and retail development allow me the ability to grow the membership and provide our members with the marketing tools for success,” said Lugo.
Founded in 2009, Luxury Products Group, a business vertical of IMARK Plumbing, is the industry’s most award-winning decorative buying group and has earned a reputation for developing innovative initiatives that strengthen its members’ and vendors’ businesses. The 440+ member locations serve independent plumbing, hardware and lighting showrooms throughout the USA and Canada. LPG members benefit from business advantages that drive increased profits, professionalism, and access to highly respected vendors in the marketplace. Idea sharing, retail innovation, best practice sharing, and networking are among the top benefits sited by members and vendors alike.