Today, the Martha Stewart brand, which is owned by Sequential Brands Group, Inc., unveiled a new brand strategy centered around four lifestyles inspired by Martha Stewart’s homes. Each lifestyle reflects the way Martha lives – from entertaining, decorating, fashion and more – and provides a new way for consumers to connect with the brand.
“Each of my homes offers a very different way of living from rural country, remote seaside, sophisticated city and relaxed and beachy,” says Martha Stewart. “My mission has always been to teach people of all ages to make their homes and lives more beautiful and functional for everyday living. The inspiration for the products we’ve designed has always come from the way I live.”
The lifestyles inspired by Martha’s four residences include:
- Bedford, which is inspired by Martha’s very own country farmhouse, incorporates details from the outdoors to the home. Functional and practical, this lifestyle is evidenced in her thoughtfully appointed decor which embraces a neutral color palette that acts as a perfect backdrop to four seasons of color.
- Perry St., a New York City apartment, which exudes a clean, urban-modern approach, is understated, efficient and sometimes glamourous. It celebrates precision and luxury and is distinguished by beautiful colors and the highest quality materials.
- Skylands, Martha’s woodland retreat on Mt. Desert Island, ME, is her most architecturally important home. This large-scale, aspirational, elegant lifestyle features a confident use of color, textures and patterns.
- Lily Pond, Martha’s shingle-style beach “cottage”, celebrates the joys of coastal living from the 19th century to the present. This relaxing and refreshing lifestyle embraces the seaside’s quality of light with the use of many beautiful colors and cheerful patterns, fostering a clean and bright impression.
The brand revealed the lifestyles at a celebratory event hosted at the company’s New York City headquarters. “This event is the culmination of many months of hard work to create a framework for the brand in which all products are designed and inspired by the way Martha lives,” said Sequential Brand’s Group Home Division President Carolyn D’Angelo. “The vast range of categories that the Martha brand reaches is unparalleled. From apparel, food, decor to pets, the brand has something to offer every consumer. High-quality products at an affordable price point made available to all consumers has always been core to the brand’s DNA and is an integral part of our strategy going forward.”