Ganz, holiday, gift and home decor designer and manufacturer, has decided to merge sales and operations with its sister company Midwest-CBK. The merger includes the Midwest-CBK brand name and popular holiday, gift, and home and outdoor decor business.
Simply Noelle will create its own sales force run by its Wilmington, NC distribution facility and staff. A key component to this strategy is to maintain the integrity of each brand identity. This will be done through maintaining the core product development teams from each brand.
The Midwest-CBK brands are a perfect complement to the Ganz product line; a combined sales force will result in a proficient and successful team in the industry and enable the independent retailer to have a one stop shop for all their gift and home decor needs.
“We are excited about the possibilities in uniting GANZ and Midwest-CBK,” say Howard Ganz, President of Ganz. "This will undoubtedly lead to greater efficiencies in all aspects of the business and especially be of great benefit to our customers. Salespeople will be able to service our retailers with a wide selection of holiday, gift and home decor products that reflects the depth of design for which each of these three brands are well-known.”