Outward, Inc., an independent Williams-Sonoma Inc. company, will host a seminar at the Winter Las Vegas Market designed to empower retailers and manufacturers on how they can maximize their visual merchandising. The seminar, “Visual Merchandising as a Competitive Advantage: Top 10 Ways to Master Omni Channel Commerce” will be held on Tuesday, January 25 at 9 a.m. at the HFA Retailer Resource Center, Building B1050, RRC Seminar Room. It is open to all market attendees.
The seminar will show retailers and manufacturers how generating attention-grabbing visual images has become a critical step in engaging today’s consumer as they increasingly research and purchase online. In the business of retail, whether its traditional brick-and-mortar or e-commerce, visual merchandising is the first form of selling. Before a consumer enters a retail location or website, the product images are what appeal to the eye.
“Through our Aperture Platform, we are providing retailers and manufacturers the tools they need to create best-in-class visuals to enhance their omnichannel strategy and better serve their customers,” said Leah Kirkland, senior director of business development at Outward. “By using our automated and highly repeatable capture process, you can create imagery that not only looks aesthetically eye-catching, but also generate visuals that provide the end customer with everything they need to know about the product including shape, scale and dimensions and features. Ultimately, our goal is to empower the industry with practical tips they can use to enhance their branded visuals.”
Visual merchandising draws consumers in by transforming a simple website into a destination that entices shoppers to purchase products. From creating an authentic, social media presence to capturing delicate details on a product, strong, compelling images the Aperture Platform by Outward makes it possible for manufacturers and retailers of all sizes and skill levels can produce a large volume of product images at the push of a button and publish them in any format
Outward’s Aperture Platform, a fully automated photography solution, makes it easy to produce and publish high-impact product photography for a variety of visual merchandising uses. Using a cloud-based web application and a cloud-connected capture rig, the platform brings consistency to the photography process for home furnishings manufacturers and retailers, allowing retailers and manufacturers to visually merchandise their products on their own time without having to outsource photographers and graphic designers.
In addition to the seminar, the Outward team will be available for demos of its Aperture Platform and to answer any questions in its HFA Resource Center space in Building B, Booth 39.