Rugs Direct Acquires Lightopia

Lightopia will join Rugs Direct to establish a portfolio of mid- to high-end ecommerce home furnishings brands.

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A few members of the Rugs Direct + Lightopia team.
A few members of the Rugs Direct + Lightopia team.

Rugs Direct Holdings, LLC (“Rugs Direct”) recently completed the acquisition of Lightopia, LLC (“Lightopia”), an omnichannel lighting retailer for residential customers and trade professionals. Lightopia represents brands focused on contemporary design, quality materials and responsible manufacturing, and helps clients solve architectural and decorative lighting needs utilizing the latest LED lighting technology. The company has three retail locations and one warehouse in southern California and an online store at

The combined company has a product catalog of over 200 partner brands, a customer base of more than 400,000 residential, trade professional and commercial customers, and has grown revenues significantly in recent years.


“Category expansion is core to the long-term strategy of Rugs Direct, and we are thrilled to have Lightopia join us,” said Rugs Direct CEO, Myles Felsing. “We have recently seen success adding adjacent soft décor categories to our core area rugs assortment and see tremendous opportunity within the lighting category going forward. Our belief is that lighting often serves as a key starting point of an interior design or redecorating project, and area rugs are the finishing touch that ties it all together. Having two strong ecommerce brands in these cornerstone product categories positions us well for continued growth.”

Ken Vick, Principal of Lightopia, said, "Lightopia is excited to partner with Rugs Direct and its strong marketing, merchandising, and technology capabilities. These are the ingredients we needed to grow so it's a perfect fit."

Felsing went onto say, “From early conversations with Ken, we recognized how well the companies were aligned culturally. Both have a passion for good design, a commitment to getting it right for the customer, and understand the importance of working together as a team. I am looking forward to thoughtfully integrating these two companies to take our category-focused brand-positioning to the next level.”

Myles Felsing will be CEO of the combined company and Ken Vick will serve as Executive Vice President, Sales.

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