Schonbek, now a wholly owned subsidiary of WAC, celebrates the reopening of its 9,000-square-foot showroom in space 4926 of the Trade Mart of the Dallas Market Center, with its most prolific launch of new products to date. The newly renovated, designer-trade Schonbek showroom will include the all-new Schonbek Beyond line of innovative LED luxury crystal luminaires including 43 new collections and 143 skus, and Schonbek Signature classic designs from Arnold Schonbek and Andrew Schonbek that include 22 collections and 89 skus. Schonbek will introduce these new products during Lightovation 2022, which will be held from January 5th through January 8th.
Since WAC purchased Schonbek assets in July, Schonbek has been building upon its historic center of U.S. manufacturing in Plattsburgh, New York, rehiring local artisans, many of whom have developed their craft over the last 30-40 years.
According to Dirk Wald, co-CEO of WAC and the architect of the acquisition of Schonbek, “We are excited to reopen our remodeled Schonbek showroom in Dallas, launching an exciting product debut that we have been planning for months. We are in a creative renaissance at Schonbek that will once again position it as the leading brand for luxury design.”
In addition, Schonbek has recently announced acquiring a brand new showroom at Market Square in High Point, NC.