Strong Regional Attendance Gives Lift to April Las Vegas Market

Las Vegas Market reported an attendance of 346 percent over summer 2020.

04/19/2021
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Las Vegas Market
April's Las Vegas Market signaled a recovery from previous attendance lags.

April’s Las Vegas Market showed signs of recovery with attendance increasing 346 percent over summer 2020 Market. Las Vegas Market attendance was predominantly regional – with 69 percent from the Western United States – along with strong out-of-region representation with 12 percent from the Midwest and 9 percent from the Southwest. Altogether, attendees came from 30 countries and from all 50 U.S. states, with California, Nevada and Arizona as the top three states of origin. Additionally, April Market reflected a notable uptick in buyers across the primary categories – gift (+354 percent), home décor (+337 percent) and furniture (+327 percent) – as well as designers (+332 percent).

Retailers and designers were confident and reported an excitement to source again at Las Vegas Market. Many retailers placed larger orders to meet increased consumer demand and to get ahead of continued supply chain disruptions. Overall, the sentiment was resounding that seeing product in person is critical for business and buyers are happy to be back at market.

“We had a really strong market and were impressed with how buttoned-up, safe and vibrant it felt,” said Rick Haase, co-owner of Patina Stores in Minneapolis/St. Paul, MN. “There were more attendees and vendors than we expected, and we were particularly impressed with the temporary exhibits. In addition to quality time with existing vendors, we found 20 new lines which is a lot for us at one market. As buyers, we really crave the in-person experience and the personal interaction with product and this market exceeded our expectations.”

“Back to business at Las Vegas Market – the most comprehensive collection of furniture and home decor in the Western United States,” said Patricia Lockwood, principal for Design Vision Studio in Palm Desert, CA. “We call this trade show ‘Disneyland for Designers’ because it is overwhelming, exhausting and exhilarating all at the same time.”

"Las Vegas Market is truly an interior designer’s paradise and I'm impressed by the sheer variety of the offerings here," said Kshama Shah, WelcomeHome Interiors, in Newark, CA. "With thousands of exhibitors, it's been tiring walking for hours exploring and discovering the great collections of furniture, home decor and accessories, art and everything in between, but it has been a rewarding experience so far."

On attending market in person, Thomas McCabe of Imminent Design, in Palm Springs, CA, said, “Our business most benefits from attending market in person because we get introduced to all the new lines and can visit with our vendors. And we’ve found so many good things! I love that everything is compact on one campus and the accessibility to showrooms from the escalators. It is easy, convenient and beautiful.”

Las Vegas Market also welcomed 20+ buying groups and big buyers to campus in April, including American Furniture Warehouse; Bob Mills Furniture; Caesars Entertainment Retail; City Furniture; Draegers Market; Furniture Mart USA; Gallery Furniture; Learning Express; Leon & Lulu; Living Spaces; Marshall Retail Group; MGM Resorts; Nebraska Furniture Mart; Patina; Peppercorn; Peppermill Casino Inc.; Phoenix Stores Ltd.; PLATIN; RC Wiley; Regency Furniture; Star Furniture; Steinhafels; Tabula Rasa; Walker Furniture; and Weir's Furniture.

Gift and Home Temporaries Return

April marked both the return of temporary exhibits after a one-market, pandemic-related hiatus as well as the grand opening of the Expo at World Market Center Las Vegas, their new location at Las Vegas Market.

With more than 200 new and established gift and home décor resources in six updated destinations – Gift, Design, Handmade, Home, Immediate Delivery and Luxe – the Expo at WMCLV generated notable buzz around campus from buyers and suppliers alike.

“We’ve absolutely loved being in the brand-new Expo!” said Caden Landry, account manager for long-time exhibitor albert L. (punkt). “Truthfully, with the pandemic, we were not sure what to expect from the show, but our expectations have been blown away. Las Vegas Market has always been a big source of new buyers for us, so we're very excited that the market is back up and running.”

Derrick Ricketts, national sales manager for returning exhibitor Ann Gish, said, “We were slammed! Our market has been fantastic. Since the doors opened, we did not have time to even sit down. Las Vegas Market exceeded our expectations.”

The 315,000-square-foot Expo at WMCLV features an easy-to-walk and efficient-to-navigate layout that is contiguous with Building C. Operating as the gateway to the campus, the new facility allows for a continuous flow of traffic between the market’s temporary exhibits and permanent showrooms and transforms the arrival experience for buyers.

Showrooms Report Robust Market

Showroom participation continued its return to pre-pandemic levels with 85 percent of the furniture, home décor and gift tenants open for market. Tenants across the categories reported serious buying, robust sales and solid traffic, and expressed optimism about recovery and business in 2021.

“Our eyes are on the prize and we are very optimistic about the balance of the year as are our retailers,” said Garry Sherman, senior vice president of sales for Creative Co-Op. “We are confident that over the next several months things will only get better, and we are excited about that.”

“2021 business is surging now,” said Matthew Katzenson, founder and CEO of Fine Lines which represents 30 gift, lifestyle and apparel brands. “The last 25 days have been a game changer since the vaccines have really rolled out and the stimulus package was funded. We’re just seeing the West Coast light up like we haven’t seen in 14 months. It’s all very exciting.”

"Overall, the market was phenomenal," said Eric Holmstead, director of North American Sales for bedding brand Malouf Home. "Customer demand continues to be high and retailers are building on the momentum. They're eager to form new partnerships and add new products to their stores. We're excited to help our retail partners build on their product offerings and deliver an exceptional experience to customers."

“Designers are here, and they are shopping - they are not kicking tires,” said John Pigg, vice president of sales for Vanguard Furniture. “They have projects that they are working on with specific needs that they are addressing. Las Vegas Market has been refreshingly positive with considerably more attendance than we anticipated.”

Increased demand for home décor product in the past year has accelerated growth across all verticals, especially in the fixed-wire lighting offerings in Las Vegas. “We’re showing at Las Vegas Market to expand our brand into the Western United States,” said David Rauschuber, senior vice president of first-time exhibitor Craftmade. “Market has been really good, and we are experiencing high traffic so far. We’ve had a ton of buyers and even more than we’ve expected to see.”

Many tenants said their experience was as safe as it was productive, mentioning IMC’s Together Safely protocols which include the required use of PPE, temporal checks, capacity limits and social distancing measures.

At-Market Experiences Return

April Market signaled the return of market experiences with the debut of three onsite Market Snapshot vignettes featuring products from finalists, Juniper’s “Preview Pods” and Las Vegas-inspired Instagrammable moments encouraging buyers to share their market experiences.

IMC’s new JuniperMarket “Preview Pods” provided a dynamic visual overview of the B2B e-commerce marketplace which launches in 2021. The onsite activations allowed prospective users to preview the new purchasing platform, understand its connectivity to IMC’s physical markets and register for daily iPad giveaways. Prize winners identified so far include Darlene Daughtery, Purple Leopard Boutique in Lake Havasu City, Arizona; Sandra Tuner, Room and Porch in Mesa, Arizona; and Michelle Workman, Cedar Mountain Candle in Las Vegas. To date, more than 11,000 buyers already have pre-registered for JuniperMarket in anticipation of the launch later this year.

Attendees were able to discover market trends through new “Market Pros” posts on the @LasVegasMarket Instagram page, which featured market tips and dozens of favorite products finds from six influential industry professionals: designers Kelly Finley of Joy Street Design (@joystreetdesign), Nayoka Simone of NyRai Interior Designs (@nayokasimone) and Rheana Coon of Design MODE (@designmodestyle); designer/retailer Leah St. Clair of ArtAndHomeLV (@artandhomelv) and Lamps Plus; and retailers Shannon Gilley of R Cubed Lifestyle (@rcubedlifestyle) and Donna Steakley of the Fossil Rim Wildlife Center (@zagfift).

Simone shared: “Being able to add value and transform someone's space that they spend their time in day in and day out is a beautiful gift. That’s why I’m thankful to be participating in the @lasvegasmarket #LVMkt [Market Pros]... to show you some of my top favorite things.” In her at-market posting she highlighted decor brands Alder & Tweed Furniture, Casa Bonita, Horizon Home and Mikel Welch Collection, celebrating their attention to detail and one-of-a-kind items.

“April Market was a big step in the right direction for our industry,” Maricich continued. “The entire ecosystem has shifted and as recovery continues, IMC will keep its finger on the pulse to continue to adapt to meet the industry’s needs.”
 

 

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