Baby Boomers

Baby Boomers and Gen Xers Are On Social Media Too. Here's How to Find Them.

For many retailers and interior designers, Baby Boomers and Generation Xers make up the majority of their clientele. So why focus on a social media strategy if only Millennials and Gen Zers use these…

How Shipping Can Make — Or Break — An Online Sale

You can thank Amazon for setting consumer shipping expectations. For those enrolled in Amazon Prime, free shipping — free two-day shipping to be more specific — is the norm, and while that's not true…
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