digital marketing
The Top Social Media Trends for 2019 and How to Do Them Right
Another year gone, another one dawns. As you sit down and think about your digital marketing strategy for the next year, you will likely ask yourself, "What should I focus on with social media?"
We'…
3 Lessons on Local Marketing from BrightLocal's Annual Consumer Survey
Each year, market agency BrightLocal releases its consumer survey, chockfull of good insights on how consumers find local businesses online and how they interact with their reviews. Now in its eighth…
How to Rethink Your E-Commerce Strategy
The majority of people still prefer to shop for furniture in stores, according to Morning Consult, and more than likely, they feel the same way about lighting.
But retailers, don't get comfortable…
How to Turn Your Facebook Page Into a Community
Be honest: How often do you post on Facebook?
Likely, the answer is, "Not nearly as much as I should be." Furniture and lighting showrooms should be posting content to their Facebook pages daily,…
5 Ways to Grow Your Email List
According to research from Campaign Monitor, you’re six times more likely to get a click-through from an email campaign than from a tweet. If you approach it right, your email marketing efforts can…
5 Editing Tips for Blog Writers
When most blog writers finish a post, they feel a sense of relief coupled with dread. Sure, the writing may be finished, but now it's time to edit. After pouring so much hard work into writing a good…
Bright Ideas to Boost Summer Showroom Traffic
Ah, the good ol’ summertime. Longer days, rising temps, and slower traffic — on the roads and in your showroom — are enough to bring on a case of the summertime blues. Have no fear, says one industry…
4 Cannot-Miss Seminars at Dallas Market Center
Pack your shades and your comfortable shoes: The Total Home & Gift Market and Lightovation summer editions start next week at Dallas Market Center, and the weather reports say it will be hot and…
Having Fun With Email Marketing
It’s said creativity is intelligence having fun. So who’s ready for fun? As the lighting, decor and furnishings industry is home to so many highly creative people, here’s a look at how to channel…
Website and E-Newsletter V. Social Media: Which Should You Prioritize?
We asked Leslie Carothers, CEO of The Kaleidoscope Partnership, speaker and expert on strategic planning and social media, for insight on how retailers and designers can balance their website and…