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digital marketing

how to write a good email subject line
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Simple Secrets to Subject Line Success

Whether you’re in a boutique out East, a coastal showroom, or Midwest lighting gallery, even the most talented lighting and decor professionals struggle to write the right email subject line. Here,…
Unsplash hand holding phone displaying Instagram
(Photo: Unsplash user Jaelynn Castillo)

4 Ways to Improve Your Instagram Stories

With more than 300 million people using Instagram stories each day, the platform has a significant marketing potential for any business. More than 2 million businesses are active on Instagram stories…
Laptop, smart phone, notebook and pen on a black desk
Photo: Pexels

Be an Expert: How to Build Customer Relationships By Being an Online Resource

Every day, your sales associates help customers find products, explain warranties and answer questions of all types, and while your customer service may be exceptional in-store, that doesn't mean…
newsletter graphic how to create a good newsletter
Graphic by Pixabay user raphaelsilva

5 Tips for Creating a Compelling Newsletter

Although video is all the rage, and podcasts are the hot new thing, don’t underestimate the power of an effective newsletter. A tool to connect with your audience, a newsletter can help build trust…
Person holding tablet learning about digital marketing
Photo: Pexels

4 Easy Ways to Start Learning More About SEO

If the words "digital marketing," "SEO" and "social media marketing" make your eyes glaze over and your hearing go fuzzy, you are not alone. Digital marketing seems to have grown overnight, changing…
City street in Washington, DC at the Adams Morgan retail area
DC Adams Morgan retail streetscape. (Photo: Brett VA via Flickr)

How to Take Advantage of 2018's Expected Retail Growth

Monday started off with good retail news from the U.S. Census Bureau. Preliminary estimates from the Bureau show that retail sales went up to $3.53 trillion in 2017, up 3.9 percent from 2016.…
Computer on desk next to potted plant and iPhone
Photo: Pexels

The Complete Digital Marketing Reference Guide for Small Businesses

In the March issue of Lighting & Decor, we're laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a…
A laptop and a tablet out on a table
Ready to hit the ground running on your digital marketing goals this year? Here are the tools you'll need. (Photo: Pexels)

5 Inexpensive Marketing Tools and How to Use Them

If you teared up at this Heineken commercial or followed the fine print on a dollop of butter to reveal a secret message from Denny’s, you know as well as anyone that great marketing can be…
email-marketing-personalization
Photo: Jurgen Appelo via Flickr

How to Personalize Your Marketing Emails

The latest research shows that customers want personalization from businesses, but personalization doesn't start when a consumer goes to the lighting or furniture showroom. Now it starts online. To…
Pinterest-Gustavo-de-Cunha-Pimenta-Flickr
Reach your audience with Pinterest advertising (Photo: Gustavo da Cunha Pimenta via Flickr).

How to Advertise on Pinterest

At nearly every market this year, four social media platforms keep cropping up in conversations between retailers and interior designers: Facebook, Instagram, Houzz and Pinterest. We already know how…
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