3 Best Apps for Editing Photos
Nothing kills an image like poor lighting or a blurry background, and in an increasingly digital world where most consumers will judge you first by your social media profiles and website, you can't…
New Study Shows Personalization Matters
The easiest way to turn away a customer is to frustrate them, and it sounds like a lot of customers are frustrated with retailers.
According to the 2017 State of Personalization report from customer…
How Houzz Fits With Your Social Media Strategy
Of all the online platforms for design professionals, Houzz seems to be the most confusing. Is it social media? Should you be posting to it every day? Is it more important than Pinterest or Instagram…
The Lowdown on User-Generated Content
In 2012, it was impossible to turn on a TV or scroll through Facebook without seeing the #ShareACoke hashtag. Coca-Cola’s user-generated content campaign asked fans and followers to post photos of…
Introducing the 1st Look at Last Look Interior Design Competition
Interior designers, listen up! Each month, Lighting & Decor features the beautiful work of one designer in the Last Look department, and come January, that designer could be you!
Today Lighting…
What to Look for in a Social Media Manager
When social media marketing first became popular, many businesses passed their social media accounts to the youngest person on their staff or in their families and said, "Here, you know how to do…
Should Furniture and Lighting Showrooms Be on Snapchat?
Snapchat has come a long way from being a flash-in-the-pan social platform. Earlier this year, the disappearing photo/video app opened for public purchase with an average of 158 billion daily users,…
4 Tips for Finding Instagram Hashtags
When it comes to posting on Instagram, you know it’s important to devote as much time as necessary to snapping and editing your photo or video to get it just right. Lighting, framing, filters and…
Facebook Ads Manager: How to Set Up a Facebook Pixel
With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
Facebook Ads Manager: How to Write Killer Ad Copy
With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…