Jeff Fromm

women online shopping
(Photo: VadimGuzhva - stock.adobe.com)

Why Watch Generation Z?

Though you may think of them as Millennials 2.0, Gen Z — composed of those born in the late ‘90s to mid-2010s — has its own defining characteristics. If you ignore their shopping habits and…
Photo: www.Istockphoto.com, RAWPIXEL
Photo: www.Istockphoto.com, RAWPIXEL

Marketing to Millennials

With more than 80 million Millennials in the United States today having an estimated annual buying power of $200 billion, the race is on for brands to capture the business of this “new” consumer.…