Jeff Fromm

women online shopping
(Photo: VadimGuzhva -

Why Watch Generation Z?

Though you may think of them as Millennials 2.0, Gen Z — composed of those born in the late ‘90s to mid-2010s — has its own defining characteristics. If you ignore their shopping habits and…

Marketing to Millennials

With more than 80 million Millennials in the United States today having an estimated annual buying power of $200 billion, the race is on for brands to capture the business of this “new” consumer.…