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Why Watch Generation Z?

Though you may think of them as Millennials 2.0, Gen Z — composed of those born in the late ‘90s to mid-2010s — has its own defining characteristics. If you ignore their shopping habits and…
Pedestrians walking in city street
(Photo: Pexels user Nout Gons)

Where Millennials Are Moving, And How Retailers Are Responding

When you think about the cities that Millennials are congregating in, hubs like New York, Los Angeles and Washington, D.C. likely come to mind. But according to research from real estate analytics…