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Search Engine Optimization

Screenshot of Dorr Furniture's Google listing and reviews
Small business marketing expert Gee Ranasinha says reviews don’t always have to be positive. In fact, having a few negative ones is more authentic to viewers.

Why Online Reviews Matter

When it comes to building a killer searching engine optimization (SEO) strategy, online reviews remain one of the most important components. Google considers an online review to be unique content,…
Google, Online Reviews, Search Engine Optimization, Kexino, Gee Ranasinha
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