Florence Broadhurst Rugs Debut at High Point Market

dfalvey — Tue, 12 Mar 2019 21:44:24 +0000

Florence Broadhurst Rugs Debut at High Point Market dfalvey Tue, 03/12/2019 - 16:44

Launching in a new home decor category for the U.S. marketplace, the Florence Broadhurst brand debuts its signature rug collection at the High Point Market, April 6 - 10.

Produced by Dutch manufacturer and newest Florence Broadhurst licensee Brink & Campman, the new floor covers draw inspiration from the comprehensive Florence Broadhurst archive of designs, including popular patterns Turnabouts, Japanese Floral and Japanese Fans.

Sydney-based Signature Design Archives (SDA), which owns the trademark and the copyright for more than 500 Florence Broadhurst artworks, announced its partnership with Brink & Campman in October. In 2018, licensee York Wallcoverings introduced the Florence Broadhurst wallpaper collection.

Born at the turn of the 20th century, Florence Broadhurst's life took on a number of incarnations — traveling Asia as a performing artist and reinventing herself as a French couturier in London before returning to Australia as an English-born socialite living in Sydney. Under her new identity, Broadhurst created Australia’s premiere hand-printed wallpaper design studio, boasting more than 500 customizable prints. At the height of her career, Broadhurst fell victim to an unsolved murder. Broadhurst’s designs have inspired lines worldwide, from the runway to home décor.

“We are pleased to grow the Florence Broadhurst brand in the U.S. home decor arena,” says Mark Smale, CEO, SDA. “Retail dealers and interior designers are able to tell a cohesive brand story with furniture and accent items, wallpaper and now rugs.”

The eight introductory rug patterns, available in a limited selection of colorways, will be displayed in the Selamat Designs showroom in InterHall, space IH-004, throughout the spring Market dates. Selamat is the Florence Broadhurst licensee for furnishings, and assumes responsibility for U.S. sales and distribution.

Individual rug patterns are available in four sizes, and the manufacturer’s suggested retail pricing ranges from $730 to $2,950. Rugs may be ordered in custom sizes, priced at $39 per square foot. Each rug is made from 100 percent quality New Zealand wool, hand tufted in India.

Also during the spring High Point Market, Florence Broadhurst brand ambassador Holly Hollingsworth Phillips will facilitate a social media campaign on Instagram to promote a Florence Broadhurst rug giveaway for Market attendees.

Florence Broadhurst Launches Home Decor Products at High Point Market

kcaron — Wed, 19 Sep 2018 21:03:23 +0000

Florence Broadhurst Launches Home Decor Products at High Point Market kcaron Wed, 09/19/2018 - 16:03

Florence Broadhurst brand announced today that it will launch new licensed products in the wallcovering and rug categories at the fall High Point Market, Oct. 13 - 17.

A 61-SKU collection comprised of 12 designs in various colorways from York Wallcoverings debuts in the company’s showroom located in space SMS M-7044, Suites at Market Square.

Sydney-based Signature Design Archives (SDA), which owns the trademark and the copyright for over 500 Florence Broadhurst artworks, announced its partnership with the wallpaper licensee earlier this year.

In tandem with the launch plan for wallcoverings, SDA names Brink and Campman its newest licensee. The first Florence Broadhurst global rug collection will also feature signature looks from one of Australia’s most fearless and iconic designers, with a projected distribution date set for early 2019.

During High Point, Selamat will display a Florence Broadhurst exclusive vignette bringing the three licensed collections together in their showroom, located in InterHall space IH-004.

The vignette will include new introductions to the Selamat Florence Broadhurst furniture collection, wallpaper from the York Wallcoverings collection and a sample from the Brink and Campman rug collection to come.

To kick-off the new product launches, two events and a giveaway promotion for High Point Market buyers are planned.

A panel discussion entitled “Fearless Design,” co-hosted by International Market Centers for their Design on High Point Market series, will be moderated by Florence Broadhurst brand ambassador Holly Hollingsworth Phillips of The English Room.

In the middle of the last century, Florence Broadhurst herself was a fearless designer and female entrepreneur. Today, it’s a call to action for the brand and its product licensees.

“We need to be fearless in selecting what we choose to live with, and what we bring into our homes,” says Phillips, who is also an interior designer. “High Point Market is a gargantuan scavenger hunt to find those special pieces that are noble enough to include in your interiors.”

The CEU-accredited panel discussion is set for Saturday, Oct. 13, from 3:30 to 4:30 p.m., in the Suites at Market Square seminar room, space T-1014. Panelists include interior designers Mally Skok, Julia Buckingham, Jamie Meares, Allison Mattison, Tavia Forbes and Monet Masters.

A meet and greet cocktail reception follows from 4:30 to 6 p.m. All qualified market attendees will be eligible to participate in a giveaway promotion, with a chance to win over $3,000 worth of Florence Broadhurst brand products from York Wallcoverings, Selamat Designs and Brink and Campman.