Amazon https://www.furniturelightingdecor.com/ en BrandJump Appoints Jolynn Wilkinson as Ecommerce Sales Manager https://www.furniturelightingdecor.com/brandjump-appoints-jolynn-wilkinson-ecommerce-sales-manager <span class="field field--name-title field--type-string field--label-hidden">BrandJump Appoints Jolynn Wilkinson as Ecommerce Sales Manager</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/826" typeof="schema:Person" property="schema:name" datatype="">kcaron</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 01/13/2020 - 15:22</span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>BrandJump, a leading e-commerce sales and marketing firm, announces a new role added to its management team, Ecommerce Sales Manager. Jolynn Wilkinson has been promoted to this new position and will report to Director of Channel Management, Melanie Nelson.</p> <p>As Ecommerce Sales Manager, Wilkinson will lead the Account Management team that manages BrandJump’s relationships with major internet retailers throughout the U.S. The position will strengthen BrandJump’s already deep insights into the firm’s top 20 internet retailer partners by analyzing how each internet retailer and their respective initiatives are performing across the entire BrandJump Client Portfolio. Because BrandJump works with brands across different styles, categories and price points, this broad view will ensure each client is properly aligned with the right internet retail partners.</p> <p>Additionally, Wilkinson’s role will help to streamline the communication flow between the Account Management Team and the Brand Management Team, responsible for the client manufacturer partnerships. </p> <p>Prior to her promotion, Wilkinson served on the Account Management team, and has been a part of the BrandJump family for more than three years. Formerly, she served in several sales, planning and merchandising functions with top retail brands including Amazon, Saks Fifth Avenue, Ralph Lauren and Bloomingdale’s.</p> <p>“As an integral part of our Account Management team, Jolynn has gained first-hand knowledge and expertise navigating the e-commerce landscape on behalf of our client manufacturers,” said Josh Walter, CEO. “She has proven to have a natural ability to coach and lead and has tremendous knowledge and experience in e-commerce. I am confident she will continue to help us strengthen the relationships between our clients and our e-commerce partners, allowing them to even more effectively reach their channel strategy goals.”</p> </div> Mon, 13 Jan 2020 21:22:22 +0000 kcaron 3995 at https://www.furniturelightingdecor.com Do Furniture Shoppers Care About Sustainability? https://www.furniturelightingdecor.com/do-furniture-shoppers-care-about-sustainability <span class="field field--name-title field--type-string field--label-hidden">Do Furniture Shoppers Care About Sustainability?</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/826" typeof="schema:Person" property="schema:name" datatype="">kcaron</span></span> <span class="field field--name-created field--type-created field--label-hidden">Fri, 08/16/2019 - 13:33</span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>As the impacts of climate change become increasingly apparent and public discourse about the environment continues to grow, consumers are holding businesses accountable for their <a href="https://www.furniturelightingdecor.com/why-do-i-care-what-its-made" target="_blank">sustainability initiatives</a> — and they’re putting their money where their mouth is. Nielsen’s most recent Global Sustainability Report found that 66 percent of consumers said they were willing to pay more for sustainable brands, up from 55 percent in 2014. </p> <p>But how does that translate to the <a href="https://www.furniturelightingdecor.com/focus-sustainable-interior-design">home furnishings industry</a>, and what do consumers really care about when it comes to sustainable furniture? The Sustainable Furnishings Council’s (SFC) 2018 Green Home Furnishings Consumer Study has some answers. The survey targeted homeowners between the ages of 30 and 60 with household incomes of $50,000 or more who have spent more than $500 on home furnishings in the past 12 months. Here we break down SFC’s findings on just how concerned these consumers are and how this impacts their habits and buying behavior.</p> <h2>Levels of Concern</h2> <p>On the whole, these consumers are considerably worried about the environment: 98 percent expressed concern about environmental issues, and 8 in 10 said they have experienced heightened levels of concern in the wake of recent natural disasters. Ninety percent vote for political candidates who promise eco-friendly legislation. And consumer concern isn’t just for the planet, but also <a href="https://www.furniturelightingdecor.com/science-home-decor" target="_blank">for their own health</a>: 83 percent of respondents expressed concern about hazardous indoor air quality. </p> <h2>Sustainable Habits</h2> <p>Ninety-nine percent of respondents said they practice environmentally friendly habits. Some more takeaways on consumer habits:</p> <p>•More than 8 in 10 recycle and replace lightbulbs with energy-efficient options.</p> <p>•67 percent have made food- and drink-related changes like reducing bottled water consumption.</p> <p>•71 percent use reusable shopping bags.</p> <p>As consumers adjust to practicing more environmentally friendly habits, they may expect the businesses they buy from to do the same.</p> <h2>Purchasing Behavior</h2> <p><img alt="SFC Consumer Study" data-entity-type="file" data-entity-uuid="7d82e8da-c970-4d0a-b07e-1a376b545410" height="344" src="/sites/default/files/inline-images/SFC-Consumer-Study.png" width="577" loading="lazy" /></p> <p>Consumers clearly care about the environment, but how does that translate to their buying decisions and attitudes about home furnishings in particular? Here are some key stats:</p> <p>•89 percent have purchased environmentally safe products. For those who have not, a lack of awareness (39 percent) and cost (28 percent) were the biggest obstacles.</p> <p>•92 percent of respondents expressed interest in purchasing environmentally safe home furnishings if style and cost considerations were comparable.</p> <p>•Nearly 60 percent of respondents are willing to pay 5 to 10 percent more for home furnishings certified to be environmentally safe.</p> <p>•92 percent expressed interest in buying wood furniture certified as legal and coming from responsibly managed forests.</p> <p>•When it comes to textiles for the home, 95 percent expressed interest in purchasing textiles labeled with a third-party certificate as “safe,” and 97 percent want to see certification for “quality materials.” Eighty-seven percent want certification that textiles are produced at a verified environmentally friendly, safe and socially responsible facility.</p> <p>•69 percent would work with an environmental safety-conscious interior designer if style and cost were comparable.</p> <p>•90 percent think the chemicals and materials used when manufacturing furniture are important or very important to their purchase decision process.</p> <p>While consumers ultimately care about the environment and want to make more sustainable purchases, they aren’t always willing to compromise when it comes to other <a href="https://www.furniturelightingdecor.com/4-tips-writing-strong-product-descriptions" target="_blank">product attributes</a>. When ranking home furnishings product qualities in order of importance, respondents ranked comfort, style and price/value as their top three considerations. Just 12 percent of respondents ranked “earth-friendly” as one of their top three choices.</p> <p>Regardless, for companies that want to give consumers another reason to choose their business over Amazon, Wayfair or a <a href="https://www.furniturelightingdecor.com/3-big-box-strategies-borrow-and-improve" target="_blank">big-box retailer</a>, prioritizing sustainable initiatives and offering green products can go a long way.</p> </div> Fri, 16 Aug 2019 18:33:18 +0000 kcaron 3618 at https://www.furniturelightingdecor.com Amazon's Impact on Consumer Shipping Expectations for Home Goods https://www.furniturelightingdecor.com/amazons-impact-consumer-shipping-expectations-home-goods <span class="field field--name-title field--type-string field--label-hidden">Amazon&#039;s Impact on Consumer Shipping Expectations for Home Goods</span> <span class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/826" typeof="schema:Person" property="schema:name" datatype="">kcaron</span></span> <span class="field field--name-created field--type-created field--label-hidden">Mon, 07/22/2019 - 15:49</span> <div class="clearfix text-formatted field field--name-body field--type-text-with-summary field--label-hidden field__item"><p>Whether a brick-and-mortar store or an <a href="https://www.furniturelightingdecor.com/how-rethink-your-e-commerce-strategy" target="_blank">e-commerce site</a>, retailers everywhere are competing with the Amazon Effect. This all-encompassing phrase acknowledges how the online retail giant has disrupted the retail industry with competitive pricing and convenience. Amazon Prime has spoiled shoppers with the promise of free <a href="https://www.furniturelightingdecor.com/3-barriers-offering-speedy-shipping-and-what-you-can-do-about-them" target="_blank">two-day shipping</a>, and what was once considered a luxury is now a requirement and an expectation for many, according to recent consumer research.</p> <p>In a 2018 study from global consulting firm AlixPartners, 29 percent of shoppers planned to purchase home furnishings for delivery in the next year and 26 percent planned to purchase furniture. This is up from 25 percent and 20 percent, respectively, in 2017, indicating a growing trend.</p> <p>But as this interest in home furnishings and furniture deliveries continues to rise, so do consumer expectations. According to the research, 96 percent of shoppers say the choice of free shipping impacts their ordering decisions. Shoppers are increasingly abandoning online shopping carts for shipping-related reasons. Fifty-three percent of consumers surveyed by same-day delivery service provider Dropoff abandoned an online purchase because of <a href="https://www.furniturelightingdecor.com/how-shipping-can-make-or-break-online-sale" target="_blank">slow delivery</a>.</p> <p>Many online retailers are opting to work with third-party logistics companies to satisfy consumers whose needs are evolving. Traditional carriers, such as the U.S. Postal Service, UPS and FedEx often are not an option for home furnishings retailers, whose goods are generally too large. Dropoff noted that 43 percent of consumers — and 50 percent of Millennials — expected “much faster” shipping times from retailers in 2018. And not everyone expects it to be free. Forty-three percent of consumers and 54 percent of Millennials have paid extra for faster delivery.</p> <p>So what does the consumer of the future want from their shipping experience? Based on years of data from U.S. and international surveys, AlixPartners predicts the customer of the future will increasingly head to the web for larger items like furniture and appliances and will expect so-called “white glove” delivery — value-added services that traditional shipping carriers do not provide, such as furniture assembly or product installation.</p> <h2>Waves of Change</h2> <p><b>AlixPartners developed a maturity model that separates e-commerce and home delivery trends into three waves based on years of consumer research.</b></p> <p><b>Wave 1: 1990s – late 2000s</b></p> <ul><li>Small, low-value items (books, media and small appliances and electronics)</li> <li>Concerned about transaction security and shipment reliability</li> <li>Seeking variety in purchase options</li> </ul><p> </p> <p><b>Wave 2: Late 2000s - present</b></p> <ul><li>Everyday items (groceries, cosmetics, cleaning supplies)</li> <li>Concerned about speed of delivery</li> <li>Seeking low-cost items and fast, inexpensive shipping</li> </ul><p> </p> <p><b>Wave 3: The future</b></p> <ul><li>Large, high-value, bulky items (furniture, appliances)</li> <li>Concerned about delivery convenience</li> <li>Seeking value-added services (assembly, setup and maintenance)</li> </ul></div> Mon, 22 Jul 2019 20:49:35 +0000 kcaron 3570 at https://www.furniturelightingdecor.com Retail Voices https://www.furniturelightingdecor.com/retail-voices <span property="schema:name" class="field field--name-title field--type-string field--label-hidden">Retail Voices</span> <span rel="schema:author" class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/826" typeof="schema:Person" property="schema:name" datatype="">kcaron</span></span> <span property="schema:dateCreated" content="2019-02-20T15:35:51+00:00" class="field field--name-created field--type-created field--label-hidden">Wed, 02/20/2019 - 09:35</span> Wed, 20 Feb 2019 15:35:51 +0000 kcaron 3088 at https://www.furniturelightingdecor.com https://www.furniturelightingdecor.com/retail-voices#comments Furniture Consumer Research: Mind the Gap https://www.furniturelightingdecor.com/furniture-consumer-research-mind-gap <span property="schema:name" class="field field--name-title field--type-string field--label-hidden">Furniture Consumer Research: Mind the Gap</span> <span rel="schema:author" class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/826" typeof="schema:Person" property="schema:name" datatype="">kcaron</span></span> <span property="schema:dateCreated" content="2019-01-24T17:35:12+00:00" class="field field--name-created field--type-created field--label-hidden">Thu, 01/24/2019 - 11:35</span> Thu, 24 Jan 2019 17:35:12 +0000 kcaron 2996 at https://www.furniturelightingdecor.com Chicago Vintage Shop Helps Revitalize Business District https://www.furniturelightingdecor.com/chicago-vintage-shop-helps-revitalize-business-district <span property="schema:name" class="field field--name-title field--type-string field--label-hidden">Chicago Vintage Shop Helps Revitalize Business District </span> <span rel="schema:author" class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/826" typeof="schema:Person" property="schema:name" datatype="">kcaron</span></span> <span property="schema:dateCreated" content="2019-01-17T16:29:21+00:00" class="field field--name-created field--type-created field--label-hidden">Thu, 01/17/2019 - 10:29</span> Thu, 17 Jan 2019 16:29:21 +0000 kcaron 2962 at https://www.furniturelightingdecor.com https://www.furniturelightingdecor.com/chicago-vintage-shop-helps-revitalize-business-district#comments Commercial Break https://www.furniturelightingdecor.com/commercial-break <span property="schema:name" class="field field--name-title field--type-string field--label-hidden">Commercial Break</span> <span rel="schema:author" class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/826" typeof="schema:Person" property="schema:name" datatype="">kcaron</span></span> <span property="schema:dateCreated" content="2018-12-03T23:47:00+00:00" class="field field--name-created field--type-created field--label-hidden">Mon, 12/03/2018 - 17:47</span> Mon, 03 Dec 2018 23:47:00 +0000 kcaron 2812 at https://www.furniturelightingdecor.com https://www.furniturelightingdecor.com/commercial-break#comments Alexa, Do You Know About My Business? https://www.furniturelightingdecor.com/alexa-do-you-know-about-my-business <span property="schema:name" class="field field--name-title field--type-string field--label-hidden">Alexa, Do You Know About My Business?</span> <span rel="schema:author" class="field field--name-uid field--type-entity-reference field--label-hidden"><span lang="" about="/user/826" typeof="schema:Person" property="schema:name" datatype="">kcaron</span></span> <span property="schema:dateCreated" content="2018-09-20T17:26:29+00:00" class="field field--name-created field--type-created field--label-hidden">Thu, 09/20/2018 - 12:26</span> Thu, 20 Sep 2018 17:26:29 +0000 kcaron 2511 at https://www.furniturelightingdecor.com https://www.furniturelightingdecor.com/alexa-do-you-know-about-my-business#comments