Blogs
4 Steps to Being Authentic Online
In a world of fake news and data breaches, people are increasingly looking for sources they can trust when they go online. For small businesses, this means one component of your online presence and…
Why You Should Switch to an Instagram for Business Account
When you originally set up your company’s Instagram account, you might not have realized that Instagram offers a Business profile option. Instagram for Business offers countless benefits, like…
How to Make Storytelling Part of Your Marketing Strategy
Everybody loves a good story, and if you’re a business owner, you should get good at telling them. Storytelling marketing is a long-term digital strategy that establishes a human connection with…
4 Ways to Improve Your Instagram Stories
With more than 300 million people using Instagram stories each day, the platform has a significant marketing potential for any business. More than 2 million businesses are active on Instagram stories…
How to Use Instagram Stories in Your Digital Marketing Strategy
When Instagram stories first debuted in 2016, the reaction among many app users seemed lukewarm. We already had Snapchat, the app that similarly lets users share disappearing photos and videos. But…
How to Build a Basic Digital Marketing Strategy in Four Easy Steps
A digital marketing strategy is a plan to build your digital presence in order to increase traffic to your website and ultimately to your store. You don’t need to have a background in marketing,…
4 Signs It’s Time For a Rebrand
You may think of strong branding as something reserved for giants like Coca-Cola, but businesses of all sizes can focus on creating a distinct brand identity. Your branding can tell potential…
5 Tips for Creating a Compelling Newsletter
Although video is all the rage, and podcasts are the hot new thing, don’t underestimate the power of an effective newsletter. A tool to connect with your audience, a newsletter can help build trust…
How to Get Useful Feedback and Reviews From Customers
No matter how successful your business is, seeking customer feedback should be a fundamental part of your operations. Without consistent input, you’ll lack honest perspective on everything from how…
4 Ways to Make the Best of a Slow Business Day
Anyone who works in retail knows that business can vary drastically, going from dead to bustling in a matter of minutes. But some days are just plain slow. On those days, it can be easy to lose track…