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Blogs

The Lighting Doctor talks about the importance of layered lighting
These pendant fixtures help create an intimate seating area within a much large space.

Multiple Personalities

I really like the trend of hanging multiple fixtures in a space. Visually, something happens that turns the fixtures into more than just lighting. They become room dividers or can help make rooms…
Adobestock social media
(Photo: apinan - stock.adobe.com)

How to Prioritize Quality Over Quantity in Your Digital Strategy

Facebook, Instagram, Twitter, Pinterest, email …. just reading this list is likely to make your eyes glaze over. Tackling digital marketing and social media for your business can be overwhelming,…
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(Photo: golubovy - stock.adobe.com)

How to Make a YouTube Video on a Budget

Our consumer research from last year found that when faced with a problem designing their homes, 46 percent of respondents said they go to YouTube for instructional videos. As the second largest…

Howard Elliott Announces Show Us Your Howard Elliott Contest

Howard Elliott today announced it will host its Show Us Your Howard Elliott Contest again for its fourth year. Same as in the past, contestants can send in photos with Howard Elliott product as the…
Unsplash Twitter video
(Photo: Unsplash user Marten Bjork)

4 Social Video Tools That Make Editing Easy

According to research from Wyzowl, 83 percent of business owners surveyed think that video gives them a good ROI. If you can get over the growing pains of incorporating video into your marketing…
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(Photo: Unsplash user charlesdeluvio)

3 Pinterest Content Ideas to Try Out

For interior designers and retailers alike, Pinterest can be a great channel to reach potential clients who are planning for their current and future spaces. In fact, 60 percent of pinners have used…
Kitchen with white cabinets and a gold linear pendant
Philadelphia-based designer Christina Henck shares what she's seeing in kitchen trends. (Photo: elan)

2019 Kitchen Trends: What’s Current in the Kitchen’s Furniture, Lighting and Finishes This Year

Let’s talk 2019 kitchen trends and how people are adding value and one of the most important rooms to revamp in the house. Whether the plan is to update before selling a home or to overhaul the space…
Instagram iPhone laptop
(Photo: Unsplash user Le Buzz)

5 Tools to Help You Create Better Instagram Stories

According to Instagram, 60 percent of users learn about new products on the platform, and one-third of the most viewed Instagram stories come from businesses. While posting to your page regularly is…
Unsplash succulents on coffee table
(Photo: Unsplash user DESIGNECOLOGIST)

The Top 10 Home Decor Trends to Look for in 2019, According to Pinterest

At the end of 2018, Pinterest released its Pinterest 100 for this year, highlighting the top trends to expect in categories ranging from travel to fashion to wellness. The trends, based on popular…
Better Homes and Gardens Instagram.
This room is one of BHG.com’s most popular Instagram images. The lifestyle brand has a social media strategy tailored to each of its platforms, but based on a single mission: “to empower our follower to sharpen her vision of the life she wants to live.” (Reprinted with permission from Better Homes & Gardens®Magazine. © Meredith Corporation. All rights reserved.)

Being Social

Social media is a key strategic component for any business. But how does it intersect with the interior design industry? We asked two experts for their perspectives on growing your social media…
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