Consumer Insights

Home Renovations: When to Call the Professionals

With the popularity of home renovation shows, it comes as no surprise that more homeowners are taking on some big renovations themselves these days. That doesn’t mean opportunities to advise, assist…

How to Woo Generation X

Generation X may be described as the middle child, caught between Baby Boomers and Millennials, but this generation has plenty of buying power and some unique needs.  For example, Generation Xers —…

Smart Speaker Adoption Update

Last September, Furniture, Lighting & Decor took a deep dive into NPR and Edison Research’s ongoing Smart Audio Report, which then estimated that about 43 million American adults ages 18 and over…

How to Woo Value Shoppers

Who doesn’t love a good deal? Very few people, according to the National Retail Federation’s (NRF) Consumer View quarterly survey. For the fall 2018 edition, the NRF surveyed more than 3,000 U.S.…

Design Consumer Research: Shield Over Sword

Two years ago, scientists at the University of Liverpool cracked an almost-200-year-old case when they identified the exact gene mutation that caused the peppered-colored moths living near 19th-…

Lighting Consumer Research: Illuminating Changes

Your grandpa did business without the internet, but can you? A recent study by The NPD Group’s Checkout E-commerce Tracking service says the lighting industry’s days of poo-pooing the power of e-…

Furniture Consumer Research: Mind the Gap

To get a better read on the buying public’s mindset heading into the new year, the Furniture, Lighting & Decor research team surveyed consumers across the country about what matters to them in…

What 2018 Taught Us About Consumers and Amazon

For the last five years, marketing firm Walker Sands Communications has been tracking retail data and producing an annual Future of Retail report to understand how the retail landscape is changing.…

What Luxury Loyalists Want — And Interior Designers Need to Know

In the December issue of Furniture, Lighting & Decor, we introduced you to the new aristocracy in our Consumer Snapshot department. This demographic includes both older Millennials and young Gen…

The Young and the Extremely Wealthy

All Millennials live in their parents’ basements and eat avocado toast, right? If you could see the basements these Millennials have, you might consider living in their basements instead. Meet the…
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