Interior Designers

Resources specifically for and about interior designers, including products, profiles, digital strategies and more. 

5 Digital Marketing YouTube Channels to Check Out

As a small business owner in 2018, there’s no shortage of new things you can learn when it comes to your digital marketing strategy. But you can only read so much in a day, and sifting through…

Capital Lighting Rolls Out Second Volume of Designer’s Choice Style Guide

Capital Lighting has unveiled the latest volume of their style guide, Designer’s Choice. Featuring top trends and design advice from renowned interior designers such as Stacy Garcia, Lonni Paul,…

Bedside Manner

The type of lighting you use next your bed depends on how you want use it. For some people bedside lamps are used for reading purposes. These are the people that still enjoy the feel of an actual…

3 Things to Know About the New E-Design Startup Spruce Up

Last month a new e-design service, Spruce Up, hit the internet. After raising $1.5 million in investment last February, e-commerce and design lifestyle experts Mia Lewin and Mike Dierken launched…

How to Create a Strong Customer Referral Program

Research from Texas Tech shows that 83 percent of satisfied customers are willing to refer a product or service, but just 29 percent actually do. Many happy customers may not be spreading the word on…

Lightovation Announces Expanded Showrooms, More Innovative Products for January 2019 Market

Lightovation will offer a full slate of educational programming and an expanded selection of new innovative products for the January 16-20, 2019 show. Lightovation takes place concurrently with…

Julian Chichester Hires New VP of Business Development and Showroom Manager

Julian Chichester announced today the creation of an executive sales position and the addition of a new showroom manager to support the design brand’s growth in New York City and throughout the…

How to Create a Buyer Persona

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential…

Podcasting Goes Green: A Q&A with CaraGreen's Jessica McNaughton

For the average consumer, going green means dropping a few cans and papers in a recycling bin and maybe investing in an LED bulb or two, but as Jessica McNaughton, President at sustainable building…

Classic Motifs, Modern Interpretations: How Today's Designs Give New Relevance to Yesterday's Styles

At every High Point Market and local designer showroom, designers are faced with droves of patterns and motifs. How can we tell new from old? Where did textile and wallpaper patterns originate, and…
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