Lighting Designer
Information for and about residential lighting designers.
How to Create a Strong Customer Referral Program
Research from Texas Tech shows that 83 percent of satisfied customers are willing to refer a product or service, but just 29 percent actually do. Many happy customers may not be spreading the word on…
Lightovation Announces Expanded Showrooms, More Innovative Products for January 2019 Market
Lightovation will offer a full slate of educational programming and an expanded selection of new innovative products for the January 16-20, 2019 show. Lightovation takes place concurrently with…
Julian Chichester Hires New VP of Business Development and Showroom Manager
Julian Chichester announced today the creation of an executive sales position and the addition of a new showroom manager to support the design brand’s growth in New York City and throughout the…
How to Create a Buyer Persona
If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential…
Podcasting Goes Green: A Q&A with CaraGreen's Jessica McNaughton
For the average consumer, going green means dropping a few cans and papers in a recycling bin and maybe investing in an LED bulb or two, but as Jessica McNaughton, President at sustainable building…
How to Not Be Like Sears
In life, nothing lasts forever.
This month, Sears filed for bankruptcy after years of struggling to find its place in the retail market among emerging giants like Amazon and Walmart. The company…
Machine Age
Today’s machine-made rugs pack a one-two punch of wear-resistance with a luxurious hand, fooling even the most experienced of buyers.
Each of the rugs in KAS’ Papillon Collection is dramatic…
Idea Board: Luxe Resources
Down to Earth
Woodsy neutrals and organic shapes elevate the high-end dining room and kitchen.
Best described as opulent, the Ouray Collection from Feizy translates traditional designs into…
3 Takeaways from Fall 2018 High Point Market
The fall edition of High Point Market always feels like the end of the year, even though there are still two months left in it. All the new products are out, and retailers, interior designers and…
What Is Updated Traditional: A Primer on New Trad from High Point Market
Earlier this year, a renewed interest in traditional home style and design began to take shape. In our February issue, we dove into the new traditional, or new trad, style and how manufacturers and…