Lighting Designer
Information for and about residential lighting designers.
5 Dreamy Area Rugs Your Clients Will Love IRL
When the color experts at Pantone revealed that their 2018 Color of the Year would be Ultra Violet, a “dramatic,” “provocative” and somewhat abrasive shade of purple, we knew it wasn’t going to be…
Why You Should Switch to an Instagram for Business Account
When you originally set up your company’s Instagram account, you might not have realized that Instagram offers a Business profile option. Instagram for Business offers countless benefits, like…
The Essential Guide to the 2018 ART & IDS Conference
In less than a month, members of the Accessories Resource Team (ART) and the Interior Design Society (IDS) will join forces once again for the 2018 ART + IDS Conference. After the first successful…
How to Make Storytelling Part of Your Marketing Strategy
Everybody loves a good story, and if you’re a business owner, you should get good at telling them. Storytelling marketing is a long-term digital strategy that establishes a human connection with…
Tour a Factory: Eastern Accents
The Eastern Accents facility sits on a quiet section of Belmont Avenue on the northwest side of Chicago. On the outside, the factory appears ordinary and unassuming. Inside, however, a flurry of…
Recessed Fixtures: The Hole Dilemma
Recessed fixtures have become a standard part of home interiors. Since the 1990s, people have been stuck with what I call the "contractor’s special," which is a grid of 6-inch-diameter downlights per…
Hidden at High Point Market
Maybe April 14-18 will be your first ever trip to High Point Market. Maybe you’ve been so many times you’ve lost count.
But whether you’re a newbie or seasoned pro, you’ll want in on these insider…
4 Ways to Improve Your Instagram Stories
With more than 300 million people using Instagram stories each day, the platform has a significant marketing potential for any business. More than 2 million businesses are active on Instagram stories…
Last Look With Corey Damen Jenkins
New Trad designer Corey Damen Jenkins kicked off 2018 with the debut of a new lighting collection for Hudson Valley Lighting, and he’s not slowing down. Here the Michigan-based designer explains how…
4 Tasks to Accomplish Before You Arrive at the Spring High Point Market
Anyone who's ever been to High Point Market knows that the best intentions often fall through. You may have plans to visit 10 showrooms, but in reality, you can really only make it to four of them.…