Product Designers

Information about and for product designers, those who design the home decor products we love.

Top 3 Insights from the 2018 Houzz Bathroom Trends Study

Each year, Houzz.com surveys homeowners who have completed or recently completed a bathroom renovation to get a glimpse of who they are and what they want from their bathrooms. This year's 2018…

5 Digital Marketing YouTube Channels to Check Out

As a small business owner in 2018, there’s no shortage of new things you can learn when it comes to your digital marketing strategy. But you can only read so much in a day, and sifting through…

Bedside Manner

The type of lighting you use next your bed depends on how you want use it. For some people bedside lamps are used for reading purposes. These are the people that still enjoy the feel of an actual…

3 Things to Know About the New E-Design Startup Spruce Up

Last month a new e-design service, Spruce Up, hit the internet. After raising $1.5 million in investment last February, e-commerce and design lifestyle experts Mia Lewin and Mike Dierken launched…

Lightovation Announces Expanded Showrooms, More Innovative Products for January 2019 Market

Lightovation will offer a full slate of educational programming and an expanded selection of new innovative products for the January 16-20, 2019 show. Lightovation takes place concurrently with…

Julian Chichester Hires New VP of Business Development and Showroom Manager

Julian Chichester announced today the creation of an executive sales position and the addition of a new showroom manager to support the design brand’s growth in New York City and throughout the…

How to Create a Buyer Persona

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential…

Podcasting Goes Green: A Q&A with CaraGreen's Jessica McNaughton

For the average consumer, going green means dropping a few cans and papers in a recycling bin and maybe investing in an LED bulb or two, but as Jessica McNaughton, President at sustainable building…

Classic Motifs, Modern Interpretations: How Today's Designs Give New Relevance to Yesterday's Styles

At every High Point Market and local designer showroom, designers are faced with droves of patterns and motifs. How can we tell new from old? Where did textile and wallpaper patterns originate, and…

How to Not Be Like Sears

In life, nothing lasts forever. This month, Sears filed for bankruptcy after years of struggling to find its place in the retail market among emerging giants like Amazon and Walmart. The company…
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