Lighting Retail Education

Lighting retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this Lighting Retailers section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.

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It's up to you to tell the story of your brand and connect with your ideal consumer. (Photo: Pexels user Tirachard Kumtanom)

Who Defines Your Brand?

Branding. It’s what differentiates one company from the next. It’s also what connects us to our customers. “Your brand is what other people say about you when you’re not in the room,” says Amazon's…

Design by Retail: How the Mother-Daughter Duo Behind Coco & Dash Continue to Evolve Their Business

By now, if you’re in the home industry, you’ve probably heard of Coco & Dash and Ciao, Coco!, the award-winning Dallas home furnishings and accents stores run by mother-daughter team Teddie and…

How Mobile POS Can Take an In-Store Experience to the Next Level

Over the past several years, mobile point-of-sale (POS) has taken off, arming sales associates with mobile devices to meet customers on the floor and close the sale from any location. This technology…

STORIS Introduces CXM Sales Dashboard

The Customer Experience Management tool designed for sales associates to prosper will be on display at the October 2019 High Point Market. STORIS will be showcasing the CXM Sales Dashboard in the HFA…

5 Tips for Effective Home Furnishings Store Layouts

*/ Designing a brick-and-mortar retail store’s layout is not an exact science, and what works for one store might not work for its neighbor. There are, however, some best practices that are…

Twin Star Home Launches Retailer Support Initiative

Twin Star Home recently introduced Elevate, a comprehensive marketing program designed to enhance and boost the marketing efforts of Twin Star Home’s retail partners through sales training videos,…
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(Photo: Unsplash user Riccardo Annandale)

Unlocking Innovation

At Las Vegas Market last month, I had the privilege of attending the CEO Summit, which offered an opportunity to learn about external factors affecting our industries as well as actionable strategies…

7 Savvy Reasons to Attend High Point Market

High Point Market is the largest home furnishings market in the world, but that’s not the reason you want to go. In fact, what I’m telling you here applies to every design market whether it’s High…
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(Photo: sarayut_sy - stock.adobe.com)

Do Furniture Shoppers Care About Sustainability?

As the impacts of climate change become increasingly apparent and public discourse about the environment continues to grow, consumers are holding businesses accountable for their sustainability…
Alicia Kerr
Alicia Kerr with her staple Allie Studio pillows, which drill down to niche neighborhoods to give retailers a unique offering for customers shopping their stores.

Love Where You Live: How Alicia Kerr Celebrates Hometown Pride at Allie Studio

We hear it all the time in the home furnishings industry. The more customized and personal — and different — a piece of furniture or home accent is can make all the difference to the consumer. Enter…