Lighting Retail Education

Lighting retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this Lighting Retailers section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.

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How to Make a Good Impression on Your Retail Customer with a Welcome Email

When you’re putting your brand directly in front of customers, first impressions mean a lot. If a customer gives you their email address, they’re giving you permission to share your story with them,…
rawpixel woman emailing
(Photo: Pexels user rawpixel)

How Are Consumers Tackling Their Inboxes?

As consumers, many of our personal email inboxes are filling up at a rapid pace. As retailers, you might be wondering how your email subscribers manage this daily influx of emails. Digital marketing…

Watermark Living Announces Positioning for Reduced Tariff Impact on Retail Partners

Watermark Living has announced its positioning efforts to alleviate the full impact of the May 2019 tariffs being imposed on Chinese imports. With Watermark Living’s procurement practices including…

Arteriors Announces Partnership With Norwest Equity Partners

Arteriors, a leading provider of luxury lighting, furniture and decorative accessories, has partnered with Minnesota-based Norwest Equity Partners (NEP) to support its continued growth and expansion…

Road Runners Partners With A&B Home and One Hundred 80 Degrees

Road Runners, LLC, a leading sales agency in the gift and home industry, today announced it has secured a partnership with A&B Home. Road Runners sales representative will be located inside of A…
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Building and Maintaining an Email Database

We all know this scenario. We’re buying something in a store or browsing a company’s website, and at some point we are asked for our email address. Sometimes we recite it instinctively, or maybe we…
Libby Langdon small space
Designer Libby Langdon designed this luxury condo in New York City. For more on how she helps clients live large in small spaces, check out our small space living feature in the June issue.

A ‘Small’ Advantage

According to its definition, small means, well, “1. of a size that is less than normal or usual; 2. insignificant, unimportant.” That definition, I believe, has some room for improvement in today’s…
Wayfair Pop Up Shops Updated
Wayfair has announced a second round of Pop-up Shops.

4 New Wayfair Pop-Up Shops Set to Open Next Month

Wayfair, the online home furnishings retailer, will open four pop-up brick-and-mortar retail locations across the U.S. on Aug. 1, 2019. The stores will be open for three months. The Wayfair Decor…
Kichler Karmarie bathroom lighting
Kichler’s Karmarie collection offers a vanity light wall sconce and mini-pendant in a variety of finishes.

7 Bathroom Lighting Tips from the Lighting Doctor

The bathroom is a space with many functions, from grooming to relaxing, but bathroom lighting design is often treated as an afterthought. Here, Randall Whitehead, IALD, offers seven must-know tips to…
Jean Liu Closing Time
Jean Liu’s “Closing Time.”

Art of the Table: Designers Breathe New Life into Dining with Vintage China

On today’s menu: vintage china. An increasing number of tables in homes and, surprisingly enough, some of the hottest restaurants and cafes across the country, are being dressed in lovely, heirloom…