Retail Education
Lighting and home furnishings retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.
The Tax Bill Passed. What Now?
This week, Congress passed a massive new tax bill into law, and it's now on President Donald Trump's desk. The bill is expect to take effect immediately, which could mean some big changes in 2018.…
Fringe Benefits
Generations of bikers, hippies and cowpunchers can’t be wrong: There’s just something about fringe. Sure, it’s festive. Certainly, it shimmies. But it’s not for the faint of heart, and therein lies…
How to Make the Most of Your Google My Business Page
No matter your SEO strategy, you need to claim your free Google My Business listing. It's easy. It's free. It will help you show up in local search results when someone Googles "lighting store in…
Group Law: Geometric Tables
Remember when your 4th grade teacher would drone on about right angles, line segments and isosceles triangles, and you rolled your eyes because “like in real life when would you ever actually use…
How to Add a ChatBot to Your Website
Anyone who's ever had to call their cable, phone or credit card company knows how invaluable a website's chatbot can be. This handy tool usually pops up in the bottom right-hand corner of a web…
3 Winter Market Seminars You Can't Miss
Anyone who's ever been to a winter market knows that there's a whirlwind of activity going on. Showrooms have new products they're dying to show off, and they're putting out great spreads for lunches…
Shine On! 4 Tips for Cleaning a Crystal Chandelier
Above a rustic farmhouse dining table. Over a gorgeous marble kitchen countertop. Above a vintage claw foot tub. A crystal chandelier can lend unexpected glamour and whimsy to high-traffic spaces,…
Showroom Bar: Would You Serve Alcohol?
What goes great with a velvet sofa? A glass of wine, obviously.
That seems to be City Furniture's strategy. This October, the company began serving craft beer and wine at its Tarmarac, FL location,…
La Vie en Velvet
Like actress Emma Stone gripping onto her Oscar for La La Land, velvet is holding hard and fast to its reign as the “It” fabric of the year. In fashion, luxe velvet showed up everywhere from the…
How to Automate Social Media — Without Losing Your Voice
When social media automation first came out, the posts were somewhat laughable. They sounded robotic, and it was easy to spot when a real person was actually doing the posting in real time. Nowadays…