Retail Education
Lighting and home furnishings retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.
Retail Guide: Keep 'Em Coming Back
According to a recent Salesforce retail survey, loyalty is a brand differentiator, and retailers are exploring ways to drive up the lifetime value of customers. As the retail landscape continues to…
BIG PICTURE THINKING LEADS TO PROFIT
Designers talk incessantly about how to manage selling product and ensuring the sales are going through their firm. Social media forums, seminars and market talks are rife with the angst and nail-…
7 Tips for Effective Email Marketing
Whether you’re a brick-and-mortar retailer — with or without a website, although a website is a calling card these days — or have a focus on e-commerce, it’s important to stay connected to your…
How is Your Support System?
Industry associations, buying groups, Facebook groups, business coaches and more. There’s no shortage of support systems in the home furnishings industry, whatever your role. The question is: Are you…
6 Steps to Protecting Your Customer's Information
When data breaches hit large retailers, such as Target, we hear about it. Smaller businesses can have even more challenges when it comes to data security. As a retailer, it’s likely you accept credit…
Resilience In Retail
This month’s word is RESILIENCE: the capacity to recover quickly from difficulties.
If ever there has been a year where resilience has been required, it’s been this one. With COVID shutdowns and…
The Impact of Decorative Pillows on Retail Sales
Tossed. Carefully positioned. As support. On a bed, sofa or accent chair. Pillows, those lovely pieces of textile surrounding deliciously soft insides, can be a quick fix for updating a room or a…
Cossart Design Markets Main Street
Located in historic downtown Perry, GA, just off Interstate 75, Cossart Design sits among the boutiques and restaurants on the town’s main drag.
Trish Cossart, the company’s founder and principal…
7 Questions That Need a ‘Yes’ to Close More Retail Sales
If you work in retail sales, you have to care about your customer first. If you start with what they — as a visitor to your Planet Furniture or Planet Lighting — are experiencing and if you are aware…
Setting Customer Expectations
As we came into 2021, with coronavirus still around and new, more contagious variants, I finally made the move to curbside grocery pickup. I was hesitant in this change, even though I’d heard…