Home Furnishings Retailers
Home furnishings retailers have a lot to contend with these days — online competition, changing consumer expectations, rising retail rents. In this section, find news, products and trends for home furnishings retailers to see continued success.
7 Essential Cleaning Products Every Showroom Must Have
We know first impressions matter — that's why the most stunning lighting fixtures and furniture go near the entrance of showrooms. But even the nicest fixture can look old and aged with a layer of…
How Marketing Automation Software Helps Small Businesses
Small business owners wear many hats, but the one they often dread wearing is that of marketer. With all the other equally important things to do throughout the day, it's hard to find time to manage …
Beatriz Ball Adopts Autism Awareness as Company Cause
New Orleans-based tableware company Beatriz Ball is adopting autism awareness as its company cause, pledging to donate a portion of all sales this month to Autism Speaks. The company is also…
Predicting Retail in 2030
In 1989, Back to the Future Part II imagined the world of 2015 as a place of flying cars, self-drying clothes and dehydrated pizza, but as we know, none of those developments really came true (…
Why You Should Never Buy Email Lists
Every company dreams of having a robust emailing list, daily likes on their Facebook page and glowing online reviews, but when business is slow, it's sometimes tempting to want to jump ahead in line…
3 Tips for Blog Topic Brainstorming
It's finally time. You have your computer opened, and the cursor blinks up at you from the blank word document. Now all you need to do is write your blog, but the minute you raise your fingers to…
Meet Lumen the Showroom Cat
Seven years ago, Scott Metz, his father Larry and their team at Northern Lighting in Westerville, OH, played a prank on cat-loving employee Kerri. They bought a cage and a cat toy and tricked Kerri…
5 Website Design Blunders – And How to Fix Them
A poorly functioning website reflects badly on your company. It makes it harder for customers to shop or browse your selection, and it frustrates them when they can’t find basic information. Even if…
4 Easy Steps to Better Keyword Research
Let's face it: keyword research is exhausting, especially if you're new to SEO. But if you want to get your showroom or design firm's website high in search results, then you need to play the keyword…
4 Best Facebook Ad Types for Showrooms
One of the best platforms to reach consumers continues to be Facebook. As of the fourth quarter of 2016, Facebook boasted 1.86 billion monthly active users, meaning users who have logged into their…