Retail Education
Lighting and home furnishings retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.
Rattan To Me
There was a time when we loathed all things from the 70s. To be fair, the decade had its share of style busts. Raise your hand if images of shag carpet (in the bathroom), inflatable furniture and the…
The Shops Around the Corner
As high-end furniture stores across the country continue to dwindle in numbers — falling victim to everything from changing tastes and lifestyles to increasing competition online — small, inviting…
How to Build a Basic Digital Marketing Strategy in Four Easy Steps
A digital marketing strategy is a plan to build your digital presence in order to increase traffic to your website and ultimately to your store. You don’t need to have a background in marketing,…
3 Big Lessons from the Latest String of Bankruptcies and Closures
Last week, the retail industry — and the hundreds of people still humming "I don't wanna grow up, I wanna be a Toys R Us kid" song — got a nasty shock when toy retailer Toys R Us announced it would…
4 Signs It’s Time For a Rebrand
You may think of strong branding as something reserved for giants like Coca-Cola, but businesses of all sizes can focus on creating a distinct brand identity. Your branding can tell potential…
5 Tips for Creating a Compelling Newsletter
Although video is all the rage, and podcasts are the hot new thing, don’t underestimate the power of an effective newsletter. A tool to connect with your audience, a newsletter can help build trust…
2018: Year of the Smart Home, Part 1
When you think about Amazon’s top sellers, you may consider books, or even a toy. Wait, maybe a video game?
Actually, during the 2017 holiday season, its top seller was none of the above. It was…
How to Get Useful Feedback and Reviews From Customers
No matter how successful your business is, seeking customer feedback should be a fundamental part of your operations. Without consistent input, you’ll lack honest perspective on everything from how…
4 Ways to Make the Best of a Slow Business Day
Anyone who works in retail knows that business can vary drastically, going from dead to bustling in a matter of minutes. But some days are just plain slow. On those days, it can be easy to lose track…
How to Know When Your Website Needs a Refresh
In the home design industry, trends come and go over the course of a few market seasons. Website design follows a similar pattern. As Google updates its algorithms every year or so and web users…