Retail Education
Lighting and home furnishings retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.
Clear or Frosted Light Bulb?
How do you know when to use a clear bulb or frosted bulb?
There are no hard and fast rules, but luckily you’ve asked somebody who has strong opinions.
First off, just to be confusing, light bulbs…
How Shipping Can Make — Or Break — An Online Sale
You can thank Amazon for setting consumer shipping expectations. For those enrolled in Amazon Prime, free shipping — free two-day shipping to be more specific — is the norm, and while that's not true…
4 Tools For Creating Social Media Visuals
Whether you’re posting a promotion, announcing event details or wishing your customers a happy holiday, images are a great way to share messages across your social media channels. Visuals are much…
U.S. Supreme Court to Hear Case on Sales Tax
Independent showrooms face a ton of competition online, and though many showrooms can compete well online with their own e-commerce stores, there's one major benefit that online-only retailer enjoy…
Balancing Act
Asymmetrical lighting fixtures function as part illumination, part art.
The Sedona Single chandelier from Tech Lighting features glass orbs suspended from the sleek branchlike central hub via…
Howard Elliott Launches Photo Contest
Howard Elliott this week announced the launch of its Show Us Your Howard Elliott contest, where contestants can submit photos featuring Howard Elliott product for the chance to win $500.…
4 Online Project Management Tools That Actually Manage
Are these scenarios familiar: An annoyed customer calls for the second time to ask why an associate didn't follow up on her question. The second part of an order was never placed, and now the…
3 Answers to Your Questions on Creating Customer Surveys
When it comes to getting customer feedback, you may casually ask patrons questions in your store and look at your online reviews from time to time. But if you want to truly gauge how your business is…
The Jungle Look: 6 Dining Room Ideas
Sure, it’s bright and sunny in California and maybe Florida and Arizona, but for those of us in the other 47 states, baby, it’s cold outside. Chicago is snowed in. Seattle is wet and dreary, and in…
3 Big-Box Strategies to Borrow and Improve
Although they are inherently different, independent showrooms and big-box retailers like Restoration Hardware, Target and West Elm compete for consumers’ business, and it can sometimes feel like an…