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Retail Education

Lighting and home furnishings retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.

Person holding tablet learning about digital marketing
Photo: Pexels

4 Easy Ways to Start Learning More About SEO

If the words "digital marketing," "SEO" and "social media marketing" make your eyes glaze over and your hearing go fuzzy, you are not alone. Digital marketing seems to have grown overnight, changing…
Tempaper Kimono wallpaper
The Kimono wallpaper from Tempaper channels a vintage chinoiserie look.

It’s Classic

At a time when contemporary furniture, edgy LED fixtures and minimalistic, modern style has permeated mainstream home decor, there is a still a yearning for traditional design. In fact, all signs…
Augmented reality illustration
Photo: elenabsl - stock.adobe.com

Why You May Not Have To Pay For Augmented Reality

Free augmented reality (AR) services. Let that sink in. It may sound too good to be true, but right now, developers at Mozilla, creator of the Firefox browser, are working on developing an AR tool…
City street in Washington, DC at the Adams Morgan retail area
DC Adams Morgan retail streetscape. (Photo: Brett VA via Flickr)

How to Take Advantage of 2018's Expected Retail Growth

Monday started off with good retail news from the U.S. Census Bureau. Preliminary estimates from the Bureau show that retail sales went up to $3.53 trillion in 2017, up 3.9 percent from 2016.…
pexels kitchen island with stools
(Photo: Pexels)

What’s Hot in Kitchen Renovation Trends

Homeowners these days are obsessed with decluttering their kitchens, Houzz’s latest Kitchen Trends Study found. This is just one takeaway from the annual study which surveyed 1,734 U.S. homeowners…
ASID 2018 Interior Design Outlook and State of the Industry logo
(Photo: ASID)

3 Takeaways from ASID's 2018 Interior Design Outlook and State of the Industry Report

The American Society of Interior Designers released its annual Interior Design Outlook and State of the Industry Report. There's a ton to unpack with great information for interior designers as well…
Richard Alan Passport Program January 2018 Lightovation
The Passport book given to RA&A retail accounts to be stamped after each tour through an RA&A vendor showroom.

Richard Alan & Assoc. Debuts Passport Program

In an effort to revitalize the buying experience at market, sales rep Richard Alan of Richard Alan & Assoc. (RA&A) launched the RA&A Passport program at January’s Lightovation. With help…
Handley floor lamp with three black iron rod as a base with ivory shade
Let’s hear it for the brass!

Back in Brass

Long gone (and thankfully so) are the days when the single-minded pursuit of maintaining “the perfect home” rested squarely on the flawlessly dressed shoulders of the lady of the house. But while our…
Max Cohen Meyda Lighting
Max Cohen, Director of Hospitality Marketing at Meyda Lighting accepts the award.

Meyda Lighting Wins 2017 Family Business Manufacturing Excellence Award

Meyda Lighting received the 2017 Family Business Manufacturing Excellence Award last month at the Genesee Grande Hotel, marking the second time in three years the company has won the award. Family…
Computer on desk next to potted plant and iPhone
Photo: Pexels

The Complete Digital Marketing Reference Guide for Small Businesses

In the March issue of Lighting & Decor, we're laying out a four-step plan to help lighting and home furnishings retailers and interior designers build a solid digital marketing strategy — a…
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