Retail Education
Lighting and home furnishings retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.
Entries/Nominations for 2018 Lighting Showroom of the Year Awards Now Being Accepted Online
The ninth annual Lighting Showroom of the Year Awards competition, which honors exceptional lighting retailers, is now open and accepting entries and nominations. The 2018 Awards are hosted by…
The Family Jewels
Sapphires, rubies and emeralds — oh my! It’s no wonder the precious (and semi-precious) palette has popped up everywhere from fashion runways to floral arrangements this year—and pretty much every…
3 Best Apps for Editing Photos
Nothing kills an image like poor lighting or a blurry background, and in an increasingly digital world where most consumers will judge you first by your social media profiles and website, you can't…
How to Publish Your Own Shelter Magazine
Elements Lighting and Home, an 18,000-square-foot showroom on Long Island in New York, is filled with pretty things — lighting from all the top brands, furniture and accessories too. Retail customers…
What You Can Learn from Walmart's Black Friday Strategy
Ten years ago, no Thanksgiving meal ended without a few Black Friday horror stories: alarms going off at 4 a.m., the long lines in front of Walmart and Best Buy and the fights to score the big gifts…
3 Reasons Why 2018 Is the Year of the Smart Home
The year 2018 is expected to be the year of the smart home — the year consumers finally embrace the true smart home movement — and there's good reason to see why. LED bulbs are coming down in price…
5 Reasons to Say "Viva Las Vegas Market"
Forget about Gwyneth Paltrow’s “Clean Sleeping” regimen; most of us just need sleep and more of it—with or without an $80 copper pillowcase. A solid eight hours of shuteye helps improve memory and…
Share of Showroom
Rent takes a big bite out of profits, but what if there was a way to cut that expense and generate new business in the process? Opening your showroom up to a complementary business generates a number…
Amazon's New Furniture Brands and What They Mean for Your Showroom
After months of speculation and a few trade market appearances, Amazon officially entered the furniture game this month with the launch of two new private label brands, Rivet and Stone & Beam.…
How to Personalize Your Marketing Emails
The latest research shows that customers want personalization from businesses, but personalization doesn't start when a consumer goes to the lighting or furniture showroom. Now it starts online.
To…