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Retail Education

Lighting and home furnishings retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.

Classic-Home-Alexander-dining-room
Consumers expect more personalization for businesses online and in-store. Could your team help choose the right wall art for this dining room from Classic Home?

New Study Shows Personalization Matters

The easiest way to turn away a customer is to frustrate them, and it sounds like a lot of customers are frustrated with retailers. According to the 2017 State of Personalization report from customer…
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What's scarier than a ghost or goblin? How about tax reform? (Photo: aboblist.com via Flickr)

Tackling the Scary Topic of Tax Reform

On Halloween, it seems fitting to talk about a topic that everyone seems to fear and dread: taxes. In May, tax reform was the next topic House and Senate Republicans planned to tackle after…
Mitzi-Hudson-Valley-Lighting-Daisy-Millennial-lighting
These pendants fit Millennial styles and needs to a tee.

Pendant Perfect

From Instagram and Alexa to sustainability and artisanal anything, Millennials (folks born from about 1980 to 2000) are bewildering at best. Lucky for all of us, the latest pendants are tuned in to…
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(Photo: Pexels)

3 Common Product Description Mistakes and How to Fix Them

Strong product descriptions on your site can make the difference between an abandoned cart and a final sale. Since online shoppers rely on strong, descriptive content to feel confident in their…
LED filament bulbs from Philips Lighting
Widespread adoption of LED bulbs is finally here. (Photo: Philips Lighting)

LED Bulb Domination Is Three Years Away, New Report Finds

Retailers and designers, the LED revolution will be here in three years! According to new data from the Environmental Protection Agency (EPA) and the Energy Star program, LED light bulbs will become…
WAC Lighting's Modern Forms expansion at Dallas Market Center's Lightiovation
Modern Forms isn't the only one changing at Lightovation this year.

5 Reasons to Get (Really) Excited About Lightovation

As the hubbub of the holidays approaches, don’t think for one moment that there’ll be any rest for the weary come January. All the stuff — the really good stuff — is still to come. Yes, my friends,…
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Pratt & Lambert Paint's new Color of the Year for 2018 is Heron

High Point Introductions Reflect Pratt & Lambert's 2018 Color of the Year

While buyers filtered in and out of High Point Market, Pratt & Lambert Paints announced its 2018 Color of the Year: Heron. This midnight blue hue mixes well with trends spotted at this fall's…
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Follow these tips for beautiful and engaging Instagram feed at High Point Market

How to Be An Instagram Star At High Point Market

Move over, High Point Style Spotters! There's a new Instagram account to follow at this fall's market, and it's yours. Instagram allows your followers to step into this trade-only event and get a…
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A good social media manager is an investment in your business. Learn what to look for when hiring one. (Photo: Mike MacKenzie via Flickr)

What to Look for in a Social Media Manager

When social media marketing first became popular, many businesses passed their social media accounts to the youngest person on their staff or in their families and said, "Here, you know how to do…
Kerrie-Kelly-Go-Home-LTD-Equus-ice-bucket
This Equus ice bucket is just one of Kelly's new accessories for GO Home LTD.

Pop the Champagne! Kerrie Kelly's New Collection for GO Home Is Here

Pop the champagne and make some room in your High Point Market schedule: images of the new pieces from designer Kerrie Kelly's latest collaboration with GO Home Ltd. are finally available — and we've…
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