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Retail Education

Lighting and home furnishings retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.

Meet the winners of the 2017 Showroom of the Year Awards.
Meet the winners of the 2017 Showroom of the Year Awards.

2017 Showroom of the Year Awards Winners Announced at Reception During Lightovation

View the August issue profiles of the six winners here!   The winners of the 8th annual Showroom of the Year Awards were announced this evening at a celebratory reception held at Dallas Market…
Get the best tips for creating great audiences. (Photo: Christophe BENOIT via Flickr)
Get the best tips for creating great audiences. (Photo: Christophe BENOIT via Flickr)

Facebook Ads Manager: All About Audiences

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
Take some time for yourself while you're in Dallas. (Photo: Karl Cossio)
Take some time for yourself while you're in Dallas. (Photo: Karl Cossio)

Top 4 Places to Relax During Market in Dallas

On the first day of market, you feel your best. You have pep. You feel rested, and you're wearing your favorite shirt or dress. By the end of the day though, after all that walking, you feel sapped…
Ads for your business can appear on desktop and mobile screens. Ads Manager will show you how. (Photo: Facebook)
Ads for your business can appear on desktop and mobile screens. Ads Manager will show you how. (Photo: Facebook)

Facebook Ads Manager: How to Create a Basic Facebook Ad Campaign

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
furniture blog topics
Millennials want good furniture. It's up to the industry to teach them how to buy. (Photo: Caracole)

5 Blog Topics to Teach Millennials About Buying Furniture

The comments sections of news articles can be some of the most enlightening places on the internet (provided you stay off hard news comment sections). A comment from the article "Why Does This Couch…
Knowing which type of ad is best for you will help you run better, more successful campaigns. (Photo: Facebook)
Knowing which type of ad is best for you will help you run better, more successful campaigns. (Photo: Facebook)

Facebook Ads Manager: Types of Ads

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook,…
Photo: brownpau
Photo: brownpau

Industry Leaders Talk Tough to Washington

Last week, American Lighting Assn. (ALA) and Home Furnishings Assn. (HFA) members headed to D.C. for independent meetings with Congressional members. Their goals? Discuss upcoming legislative…
So many platforms, so little time. (Photo: Jason Howie)
So many platforms, so little time. (Photo: Jason Howie)

4 Ways to Simplify Social Media

When Facebook and other social media platforms first became popular, it didn't matter if a showroom or interior design firm didn't participate. Social media was for personal uses, not business…
Living Lighting on King finds cool ways to use accent furniture to show off their lighting. (Photo: Living Lighing on King)
Living Lighting on King finds cool ways to use accent furniture to show off their lighting. (Photo: Living Lighing on King)

Real Talk: 'We Sell Lights, But We Love Accent Furniture Too.’

If you want a stable portfolio, financial experts will tell you to diversify, diversify, diversify. Spread out your investments a bit, lest you become someone who loses everything when best-laid…
How do you find your social media voice? (Photo: Animated Heaven via Flickr)
How do you find your social media voice? (Photo: Animated Heaven via Flickr)

3 Easy Steps to Crafting Your Social Media Voice

Everyone has a social media voice — a specific tone and system of rules in which they communicate and govern themselves online. As social media continues to be wildly important to online visibility…
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