Retail Education
Lighting and home furnishings retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.
3 Easy Steps to Crafting Your Social Media Voice
Everyone has a social media voice — a specific tone and system of rules in which they communicate and govern themselves online. As social media continues to be wildly important to online visibility…
Majority of American Households Embrace CFL and LED Bulbs
The most recent data from the 2015 Residential Energy Consumption Survey (RECS) shows that today's home is in a state of energy transformation. Energy-saving light bulbs have grown sharply in…
What the 2017 Houzz & Home Report Tells Us About Home Renovation Trends
Home renovations continue to be a booming business according to Houzz.com's annual Houzz & Home report. Today the home improvement social media site released its annual survey with over 100,000…
One Lighting Question to Ask Every Customer this Month
"Have you tested all of your outdoor lights recently?"
Memorial Day marks the unofficial start of summer. People break out their grills, open their pools and spend time out on their patios and…
7 Essential Cleaning Products Every Showroom Must Have
We know first impressions matter — that's why the most stunning lighting fixtures and furniture go near the entrance of showrooms. But even the nicest fixture can look old and aged with a layer of…
How Marketing Automation Software Helps Small Businesses
Small business owners wear many hats, but the one they often dread wearing is that of marketer. With all the other equally important things to do throughout the day, it's hard to find time to manage …
Retail Road Trip: Chicago
The first stop on our road trip is Lighting & Decor’s hometown, Chicago. Home to Willis Tower, deep dish pizza and Al Capone, Windy City showrooms have their work cut out for them. Here’s how…
Predicting Retail in 2030
In 1989, Back to the Future Part II imagined the world of 2015 as a place of flying cars, self-drying clothes and dehydrated pizza, but as we know, none of those developments really came true (…
Why You Should Never Buy Email Lists
Every company dreams of having a robust emailing list, daily likes on their Facebook page and glowing online reviews, but when business is slow, it's sometimes tempting to want to jump ahead in line…
Sit Back and Relax! 4 Smart Lamps that Do It All
In every well-appointed lighting design, there are the doers (think recessed ceiling fixtures and undercabinet LEDs) and those like that retro torchiere in the corner or the demure lamp on the…