Lighting Retailers

Lighting retailers of all sizes in all locations around North America face similar problems and have similar concerns. They need to know the latest industry news and have access to the latest product introductions, always keeping up with what's new and what's next. In this Lighting Retailers section, retailers will have access to news and feature stories to keep them up to date on this evolving industry.

4 Mistakes to Avoid on Instagram

With more than 200 million monthly users, Instagram can be an invaluable tool for your business to reach current and future customers — that is, if you’re using it right. Unfortunately, an Instagram…

Wayfair Is Opening An Outlet: What That Means for Retailers

Who said retail is dead? While retail is certainly going through some changes, retailers of all types still see some benefit in the brick-and-mortar experience. Just look at Amazon. After putting big…

Know the Score

Sustainability is becoming an increasingly important factor in consumers’ eyes when they go to purchase a new piece of furniture. Last month, the Sustainable Furnishings Council (SFC) and The…

Collective

If I’ve gotten to know one thing about attending the magnitude of shows and conferences that our industry participates in — besides the inevitable need for a foot rub — it’s that without fail, I’ll…

Not Your Mother’s Marble

Marble has been around since the beginning of time, and thanks to its durability, timeless beauty and unique veining, it’s been a popular choice for home furnishings for nearly as long. Architects…

How to Improve Your Website Speed

Last month, Google unveiled its new “Speed Update” ranking algorithm, which uses page loading speeds on mobile as a ranking factor. Google has used page speed as a ranking factor on desktop for some…

Why Watch Generation Z?

Though you may think of them as Millennials 2.0, Gen Z — composed of those born in the late ‘90s to mid-2010s — has its own defining characteristics. If you ignore their shopping habits and…

5 Ways to Grow Your Email List

According to research from Campaign Monitor, you’re six times more likely to get a click-through from an email campaign than from a tweet. If you approach it right, your email marketing efforts can…

Goombay Bash Raises $661,599 For Cancer Research

Around 1,000 attendees in tropical attire gathered at the Aon Grand Ballroom at Navy Pier in Chicago last weekend for the 18th annual Goombay Bash, raising $661,599 for cancer research. The event,…

3 Website Design Tips from Las Vegas Market

Now more than ever, your business's website is your brand's most important asset. It's usually the first impression you make to your potential clients because you can bet that they're scrolling…
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