Retailing

Home furnishings and lighting retailers face many challenges in this ever-changing economy. From new consumer expectations to online competition, today's retailers work hard to ensure their customers have access to on-trend products and great customer service. In this section, you'll find all things retailing — news, features, analysis and tools — needed to make your retail business a success.

How to Create a Strong Customer Referral Program

Research from Texas Tech shows that 83 percent of satisfied customers are willing to refer a product or service, but just 29 percent actually do. Many happy customers may not be spreading the word on…

Lightovation Announces Expanded Showrooms, More Innovative Products for January 2019 Market

Lightovation will offer a full slate of educational programming and an expanded selection of new innovative products for the January 16-20, 2019 show. Lightovation takes place concurrently with…

Capital Lighting Fixture Company Announces Employee Stock Ownership Plan

Capital Lighting is excited to announce their Employee Stock Ownership Plan (ESOP) effective September 28, 2018. Owners Mary Lou and John Lewis made the formal, surprise announcement to employees on…

Amazon Launches a Third Furniture Brand: What Retailers Need to Know

Amazon announced this week a new private furniture collection: Ravenna Home. This marks the third private furniture collection for Amazon, joining Mid-Century Rivet and "casual comfort" Stone &…

Erik Qualman to Give Keynote Address at ICFA's Educational Conference

Acclaimed marketing expert Erik Qualman will share insights on digital trends and leadership in the opening keynote address at the International Casual Furnishings Association’s (ICFA) third…

How to Turn Your Facebook Page Into a Community

Be honest: How often do you post on Facebook? Likely, the answer is, "Not nearly as much as I should be." Furniture and lighting showrooms should be posting content to their Facebook pages daily,…

Right on Trend: A Fresh Take on Coastal

When you hear “coastal,” your mind may automatically go to the beach, but in home decor this style has migrated away from seashells and palm trees to an eclectic, casual vibe at home in the country …

Setting the Scene

How to Set Up Your Buying Plan for Successful Merchandising Good merchandising starts with a solid buying plan. Here’s what our showroom experts want you to know. Determine your lifestyles, then…

How to Create a Buyer Persona

If you own a small business, you likely have a pretty solid understanding of who your customers are. But if you want to formalize the process of understanding your ideal customer (and the potential…

Podcasting Goes Green: A Q&A with CaraGreen's Jessica McNaughton

For the average consumer, going green means dropping a few cans and papers in a recycling bin and maybe investing in an LED bulb or two, but as Jessica McNaughton, President at sustainable building…
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