Your lighting or home furnishings showroom has a solid Google My Business page with your address, hours of operation and phone number, and as long as that information doesn't change, your page…
Retail Education
Home furnishings and lighting retailers face many challenges in this ever-changing economy. From new consumer expectations to online competition, today's retailers work hard to ensure their customers have access to on-trend products and great customer service. In this section, you'll find all things retailing — news, features, analysis and tools — needed to make your retail business a success.
Simple Secrets to Subject Line Success
Whether you’re in a boutique out East, a coastal showroom, or Midwest lighting gallery, even the most talented lighting and decor professionals struggle to write the right email subject line. Here,…
5 Designs for Contemporary Dining Rooms
It doesn’t take an out-of-body experience to know that life is best lived in the moment. Dwelling too much on the past prevents us from moving forward. Longing for the future can distract us from the…
How to Engage Your Customers' Senses to Create a Showroom Experience
It's always worth attending a seminar or two at a major market because you never know when the conversation might just turn. At ICFF this week during the Making, Marketing and Selling Design in a 24/…
Design Q&A: Relamp, The Printed Light Bulb
Over the last few years, the Edison bulb trend dominated at Lightovation and market centers across the country. So many companies from Hinkley to Stylecraft to Mitzi created fixtures designed to…
Millennial Men: An Emerging Market for Home Furnishings Retailers, Interior Designers
Spring is in full bloom, as is peak home-buying season. For the Millennial generation — defined as those born between 1981 and 1996 — the dark cloud of The Great Recession that hung over their heads…
Lighting & Decor's Obligatory Royal Wedding Article
At Lighting & Decor, we editors — Editor-in-Chief Nicole Davis and I — are happy to stay in our home design industry bubble. Sure, we don't get to go to South Korea to cover the Olympics, and we'…
White is the New Gray
All good things must come to an end. And like a tropical beach vacation, your ‘30s or HBO’s Game of Thrones, the color gray’s days may well be numbered. Winter looks as though it’s coming for the…
Dallas Market Center Announces Style Eyes Tastemaker Trend Scouts
Dallas Market Center today announced Style Eyes, the new program leveraging the knowledge and taste-making skills of many of the leading industry social media influencers for their insights and…
The Anatomy of an Optimized Pinterest Pin
Last year, Pinterest reported that 60 percent of pinners say the platform has influenced their home decor purchase decisions. To capture their attention and convert pins to sales, it’s important to…